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Eskenzi Blog

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Public Relations predictions of 2019
By Lucy Harvey, Account Director at Eskenzi PR Working within the cyber security industry means that at the end of every year we ask our clients to make predictions on what they believe will happen on the threat landscape in the year ahead. This year we thought we would apply the theme to our own […]
Fri, 16 Nov 2018 15:47:49 GMT
Blog
Imperva gets bought for $2.1b! It’s a bittersweet feeling!
By Yvonne Eskenzi director and co-founder of Eskenzi PR After nine years of working for Imperva, I couldn’t be happier or prouder that they’ve been bought by Thoma Bravo for $2.1 billion.  It’s a little like having a baby and watching it grow up through childhood, go through the teen years and then leave home. […]
Fri, 26 Oct 2018 10:29:34 GMT
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Why should I consider a career in cybersecurity?
By Conor Heslin, senior account executive at Eskenzi PR As someone working at a PR agency who are deeply embedded in the cybersecurity sector, I’ve been provided with a window into an industry which, for the large part is hidden from public view. When the general public think of cybersecurity, a good portion of them […]
Fri, 19 Oct 2018 15:26:39 GMT
Blog
Is the press release dead?
Melanie Johnson, Account Director – Eskenzi PR The whole communications industry is changing at a rapid rate, and for a long time now the PR industry has debated whether the traditional press release is dead. In today’s fast paced world, people are consuming news in a different way, and this is the same for how […]
Fri, 12 Oct 2018 11:11:15 GMT
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Security Serious Week has come and gone – but what a success!
By Yvonne Eskenzi, co-founder and director of Eskenzi PR Three years ago, I thought it would be a great idea to run a week totally dedicated to cyber-security awareness as part of European Cyber Security Awareness Month.  Since then, Security Serious Week has developed into a series of fun, entertaining, informative events that get the industry […]
Tue, 09 Oct 2018 14:47:04 GMT
Blog
How to win over the media
By Lara Lackie, Account Director at Eskenzi PR One of our main goals as a PR professional is to secure press coverage for our clients, but reporters are busier than ever before thanks to the never-ending news cycle. Since the dawning of the social media age, consumers expect news in real-time, which means journalists are […]
Wed, 12 Sep 2018 15:39:45 GMT
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Getting that video right
By Melanie Johnson, account director at Eskenzi PR Video is a much more convenient medium to absorb a message. Nowadays, people lack the time to sit down and read articles on the way to work or at lunch, but you regularly see commuters on a busy train watching a video. Rather than ploughing through 500 […]
Thu, 06 Sep 2018 10:20:24 GMT
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The changing nature of PR for the cybersecurity industry
By Conor Heslin, Senior Account Executive at Eskenzi PR For years, the PR industry remained largely unchanged. Social media has now moved the goalposts for brands hoping to bolster awareness. The challenge for PR In decades gone by, PR was a much more regimented industry. Agencies and PR departments would send out press releases by […]
Thu, 30 Aug 2018 15:57:14 GMT
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5 ways to win at Rapid Response – a view from Rohit Chavda – Senior Account Executive at Eskenzi PR
Rapid Response is an integral part of the PR process and done right, can be a guaranteed coverage provider and share of voice booster. Here’s how you can maximise your efforts and help your client shine above their competitors. Use the right tools A great habit is scouting relevant news outlets for breaking news, to […]
Wed, 22 Aug 2018 14:38:06 GMT
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Six things I’ve learned in six weeks working at Eskenzi PR
By James Montague, Account Executive at Eskenzi PR I started my new role as an Account Executive with Eskenzi PR just over six weeks ago. In that short time, my self-assuredness and understanding of the PR industry and cybersecurity landscape have improved infinitely, and while I could write a duly endless list of things that […]
Thu, 09 Aug 2018 13:19:01 GMT