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Eskenzi Blog

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Forty Years of Spam: What Has Changed Over the Years?
In the distant 1978, the world witnessed an extraordinary event – the birth of the first spam email. If you already knew that, I’m impressed. If you didn’t and you’re quite shocked, I’m with you. Although it wasn’t referred to as spam at first, the email was sent by Gary Thuerk, a marketer for the […]
Mon, 18 Dec 2017 11:39:40 GMT
Blog
The Rise of the Digital Currency – a quick low-down on Bitcoin
Over the past few weeks, news of Bitcoin, the cryptocurrency, has taken the world by storm. Its valuation continues to smash through price barriers with the value of one Bitcoin rising as high as $18,000. Those who were lucky enough to be in the know and invested during the currencies infancy are said to have […]
Fri, 15 Dec 2017 09:30:55 GMT
Blog
Why is Israel the cyber-security hub of the world? What I learnt this week from the Imperva Israeli press tour
Okay, so I’m seriously buzzing from the Imperva Israeli Press Tour. Inspirational, energetic, dynamic, humbling and creative are just a few of the adjectives that are swirling around my head when I think back to the trip. I have been surrounded by some of the most brilliant minds in the world – most of whom […]
Wed, 06 Dec 2017 22:10:20 GMT
Blog
How Eskenzi PR can boost your company’s Social Share of Voice – Short Case Study
At Eskenzi PR, we believe PR is more than simply achieving press coverage. It’s about staying current in the industry and shouting about news that really matters. By sharing with the world your company’s voice and achievements around various social networks, we help keep you relevant, topical and in tune with the daily news discussion. […]
Mon, 04 Dec 2017 10:20:14 GMT
Blog
Four clients featured on BBC Click
TV is often considered the holy grail of PR, and one of the best ways for clients to really get noticed in the wider marketplace. As a result, we make great efforts to maintain regular contact and good relationships with TV producers for the various channels, and regularly get our clients interviewed on news programs […]
Thu, 23 Nov 2017 12:30:21 GMT
Blog
Thinking outside the box: How press tours help us go the extra mile for our clients
As a PR agency, we have one key indicator of our success: Coverage. If we can secure good quality, in-depth, and of course positive coverage for our clients, in relevant publications that complement their business goals, we can rest easy at night. But how do we do this? All too often in the hyperconnected, globalised […]
Wed, 22 Nov 2017 16:04:42 GMT
Blog
Security Serious Unsung Heroes and Security Week – Come & Get Involved!
Over 3 years ago, I had a bonkers idea, (yet another), to create a series of activities for Cyber-Security Month in October, the month that traditionally was labelled cyber-security month but nothing ever happened. So during the summer with just 6 weeks to pull it off, together with the awesome Eskenzi staff, a number of […]
Wed, 22 Nov 2017 13:15:48 GMT
Blog
Sponsor the Second Hacker Tales E-Book – or even contribute a short story
A couple of years ago we published an e-book titled ‘The Hacker Tales: Stories of Hacking, Privacy and Deception’. It was hugely successful being picked up by numerous publications, websites and promoted across multiple social media platforms which resulted in it being downloaded 2000 times.  The idea of the e-book is to be a grown-ups […]
Wed, 22 Nov 2017 12:05:50 GMT
Blog
Only 5 places left to meet the world’s best analysts, cleverest CISOs and discerning IT decision makers!
Eskenzi PR will once again be organising the IT security analyst & CISO Forum on 1st and 2nd May 2018 in London – this year we’ve pulled out all the stops to get some really outstanding analysts to fly in from the US, Germany and the UK to meet with just 10 vendors.  Already 5 […]
Wed, 22 Nov 2017 11:06:48 GMT
Blog
Twitter #280characters – what will it mean for PR?
The world of social media was rocked last week when Twitter announced that it would allow people to increase the length of their tweets from 140 to 280 characters. The move follows a trial among a small group of users during September, in response to criticism that it was not easy enough to tweet. During […]
Mon, 13 Nov 2017 11:44:01 GMT