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Eskenzi Blog

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How to win over the media
By Lara Lackie, Account Director at Eskenzi PR One of our main goals as a PR professional is to secure press coverage for our clients, but reporters are busier than ever before thanks to the never-ending news cycle. Since the dawning of the social media age, consumers expect news in real-time, which means journalists are […]
Wed, 12 Sep 2018 15:39:45 GMT
Blog
Getting that video right
By Melanie Johnson, account director at Eskenzi PR Video is a much more convenient medium to absorb a message. Nowadays, people lack the time to sit down and read articles on the way to work or at lunch, but you regularly see commuters on a busy train watching a video. Rather than ploughing through 500 […]
Thu, 06 Sep 2018 10:20:24 GMT
Blog
The changing nature of PR for the cybersecurity industry
By Conor Heslin, Senior Account Executive at Eskenzi PR For years, the PR industry remained largely unchanged. Social media has now moved the goalposts for brands hoping to bolster awareness. The challenge for PR In decades gone by, PR was a much more regimented industry. Agencies and PR departments would send out press releases by […]
Thu, 30 Aug 2018 15:57:14 GMT
Blog
5 ways to win at Rapid Response – a view from Rohit Chavda – Senior Account Executive at Eskenzi PR
Rapid Response is an integral part of the PR process and done right, can be a guaranteed coverage provider and share of voice booster. Here’s how you can maximise your efforts and help your client shine above their competitors. Use the right tools A great habit is scouting relevant news outlets for breaking news, to […]
Wed, 22 Aug 2018 14:38:06 GMT
Blog
Six things I’ve learned in six weeks working at Eskenzi PR
By James Montague, Account Executive at Eskenzi PR I started my new role as an Account Executive with Eskenzi PR just over six weeks ago. In that short time, my self-assuredness and understanding of the PR industry and cybersecurity landscape have improved infinitely, and while I could write a duly endless list of things that […]
Thu, 09 Aug 2018 13:19:01 GMT
Blog
Eskenzi Digital – Your Creative Growth Agency is Now Alive and Kicking!
Let’s face it cyber-security content online isn’t the most imaginative or creative – we’re all sick to death of the stock images of the hoodies and binary pictures – it’s tired, it’s boring and time to shake things up a bit. So, at Eskenzi Digital we’ve employed Kej Kamani, fresh from Sony Music and before […]
Mon, 06 Aug 2018 10:00:25 GMT
Blog
Eskenzi hosts European Cyber-Security Blogger’s Awards – What fun!
Jenny Radcliffe – the human lie detector and great friend quoted us in her podcast last week as the company that throws the best parties!! It’s true we love to hold a party, so when we were asked to host the European Cyber-Security Blogger’s Awards during Infosecurity this year we jumped at the opportunity.  It turned […]
Mon, 06 Aug 2018 09:27:24 GMT
Blog
IT Security Analyst and CISO Forum 2018
Eskenzi PR has opened registration for the IT Security Analyst & CISO Forum which is available to just 10 vendors on a first come first served basis. The Forum which has been going for over a decade enables you to brief 10 of the world’s top analysts who all fly into London to meet growing, […]
Mon, 06 Aug 2018 09:00:59 GMT
Blog
Want to get involved in our Security Serious Flashmob Photo and Picnic Fest in the Park to raise awareness of security?
On 1st October we’re going to get the cyber-security community together to host a flashmob picnic fest in the park, in Trinity Square Gardens, by the Tower of London to make people aware of Security Serious Week and European Cyber-Security Awareness month.  The idea would be to get the security industry, CISOs, academics, lawyers and […]
Thu, 02 Aug 2018 12:50:15 GMT
Blog
How to Win With … Whitepapers
The first in a series of ‘How To Win With …’ blogs, this week we’re talking Whitepapers. By Dulcie McLerie, Account Director at Eskenzi PR   Primarily developed as collateral for the sales team, these intense documents will have involved collaboration over many months between a number of teams to research, write, edit and design […]
Thu, 02 Aug 2018 09:08:42 GMT