Eskenzi Blog

After completing a Geography Degree at the University of Manchester, I would not have imagined I would be working in IT Security PR. To be honest I wasn't really sure what IT Security involved, I believed I would never understand it. To me it was bulky, dull and grey. It was something I took for [...]

Every day we hear about another data breach, more and more it is becoming a common headline for personal data being lost by a company. Working in the security industry we use these stories as a way to educate the general public and other companies on how to secure their data, what tools to use [...]

Often when we engage clients in messaging workshops they are not convinced of why they should be spending their time doing it. So here is a quick guide to why your PR messages are important and why you have to get them right. Messaging is the term used to describe exactly what company information is [...]

For the first time ever, we decided to run a PR, Analyst, Press and Social Media Masterclass at Infosecurity Europe. The idea was to give IT security companies an insight on how to win over the media and analyst community. Watch the Eskenzi PR Youtube channel at: http://www.youtube.com/watch?v=DNQPhZblmTM The golden rules in winning in PR! [...]

As I was waiting to fill up my car this morning I was reading the headlines of all the newspapers lined up against the wall. The Daily Mail's front page read "Millions of M&S Customers Hit by Email Hack". It struck me then that our job in IT security PR is now pretty much mainstream. [...]

I've been doing PR for the IT security industry for 16 years and there has never been such a major breach to an IT security vendor, as the one to hit RSA on Friday. And rarely has a PR disaster been dealt with so badly. From where I'm sitting, resellers, distributors, customers as well as [...]

Marketing and PR have always been restless bedfellows. However, I never thought a permanent removal from the bed would be attempted by one of the partners. But after reading an extraordinary story in PR Week recently I am having serious doubts. The story reported that, "Marketing directors do not rate the role of PR in [...]

Tell someone that you work in information security and the usual response might be something like: "Oh really? That's…interesting…" The ghost of enthusiasm rears itself, only materializing when you finally resort, quite sensationally, to explaining the threat of cyber-terrorism and e-crime. Right! Now you've got them. It's time to pepper your spiel with tinsel terms [...]

At last we have a female role model in the world of technology in the shape of the feisty blonde lastminute.com founder, Martha Lane-Fox. While she was a major player in the .com boom, and followed this with a stint in the world of Karaoke, setting up Lucky Voice, she is now back in tech [...]

As I write this fully aware that the media and internet is buzzing with analysis and opinions on the "budget from hell" on reflection perhaps it hasn't hit the cosy world of IT too badly. Yes we are entering unchartered territory with public sector cuts greater than ever before and the uncertainty of the impact [...]