Alert Logic - Click here to read the full story

Alert Logic - Click here to read the full story
CHALLENGE
Alert Logic was founded in the US in 2002, and in 2014 it started its international expansion program– the first priority of which was to open a European headquarters in the UK. With a unique fully managed security-as-service offering, and strong partnership base of global cloud and hosting partners (such as Amazon Web Services, Rackspace, Azure, Google Cloud etc )Alert Logic wanted to establish themselves as one of the top cloud-based security companies in the UK and Europe. With the opening of offices in London, their UK Secuirty Operations Centre in Cardiff & Threat Intelligence centre in Belfast Alert Logic wanted to build up a profile as an important, credible voice within the cloud and cyber security space. It was also important that their key pieces of research receive a wide reach of National, Tier 1 and vertical publications throughout the UK.

RESULT
Since becoming an Eskenzi client in April 2014, Alert Logic’s profile within the UK has risen dramatically. They have established themselves as thought leaders within the industry, with articles written by their key security experts regularly featuring key publications. Comments by Alert Logic’s security experts are also widely sought after in the top National and Tier 1 publications, with coverage including The Times, The Sunday Telegraph, SC Magazine, and Infosecurity Magazine. In fact, in 2015, Alert Logic’s rapid responses gained them 154 pieces of coverage. Their annual Cloud Security Report is always well received, with journalists requesting interviews with key spokespeople as soon as it is released. In 2015, 7 key journalists interviewed Alert Logic about their research and the coverage obtained from the report reached close to 4 million people, mostly in tier 1 publications.

TESTIMONIAL
“Eskenzi are a great team with strong relationships with key media influencers in the cloud and security space. The company is full of fun and creative thinking employees who deliver high impact results including national press. Eskenzi have put Alert Logic on the UK map”

Nicki Wallace, Vice President UK & EMEA Marketing - Alert Logic