Cyber-Ark

It’s been nearly 4 years since we started working with Cyber-Ark, literally taking a start-up digital vaulting company and working closely with the analyst and media community to make Cyber-Ark a household name in the privileged identity management market.

We’ve had great fun coming up with surveys, such as the snooping survey that got them worldwide acclaim when it was pushed out by Reuters with the title “Survey reveals Scandal of Snooping IT Staff”.  It got recognition in the FT twice, was on TV and radio, and got picked up about 90 times across the globe.

We recently led the IT security market with the first “work ethics and recession” survey, which has achieved notoriety within IT security circles, often being referred to in reports, white papers and other companies’ press releases.  The Times ran a major feature around the findings, as did Fox TV news in the US, and the cuttings for this survey ran into the hundreds.

By the end of 2008, we had successfully got Cyber-Ark in over 500 publications, with over 1,400 press cuttings, placing 14 articles, 10 press releases and 4 surveys, 10 analyst briefings and over 20 press interviews.