Fortify Software gets as excited about publicity as we do! Historically, it had had lukewarm results from other PR agencies, so when the press cuttings started flowing in, it was truly delighted although rather worried that our enthusiasm may wane after the initial honeymoon period.
As all our long-term clients will tell you, this persistent press coverage doesn’t trail off. We are obsessed with beating our own targets and Fortify will verify how much coverage it has consistently and daily been receiving in all the relevant and high profile media, making it the most written about application security vendor in the press.
It could be down to the fact that we have a great two-way relationship and bounce ideas off one another regularly. This has resulted in over 30 rapid response stories, where, when a breach or threat occurs over the newswires, we have responded with a rapid response media alert within a matter of hours.
Additionally, we’ve produced 3 surveys, arranged 40 press interviews and distributed 12 articles, resulting in 1,379 press cuttings in just over a year of working together. So, when there is a story to do with application security, it’s always Fortify that is now quoted. Acknowledgment indeed that it is now firmly established as the market leading brand in this sector.