As I write this blog I can’t quite believe that for every week in the past 8 weeks Eskenzi has won a new client. However, as my mother just told me “I hope you haven’t mentioned this to anyone as you’ll sound ever so boastful!” Now isn’t that so typically English and why can’t I shout from the roof tops about this achievement , it’s taken almost 20 years to get here and we are in PR after all, so who else is going to blow our trumpet if we don’t do it for ourselves!
It’s a weird old world running a PR business and I suppose for Neil and myself this sudden growth comes down to a change in attitude and circumstance. After 17 years of happily running a small boutique agency from our home, with 8 people trekking through our house every day it was our kids who finally suggested that it was time to move out and “leave home”. Buying our huge warehouse in Barnet and renovating it before moving in exactly this same week last year I suppose was the turning point for our growth. It’s given us 2,500sq ft of light, flexible creative space which we’ve been able to fill with the most wonderful people – now our staff can come and go like they never could when we worked from home plus we can employ interns, apprentices and really top notch people who can cut the mustard as we have the space to accommodate them.
Leaving the Infosecurity account was also one of the best things we’ve ever done after 17 long years of managing the PR – gosh that’s been emancipating. It meant for the first time this year Infosec was a joy – without the burden of trying to get 300 press into the press office and trying to appease 350 exhibitors, not to mention Reed themselves. Instead we opted to do our own PR around the show including organising 145 press and analyst interviews for our clients, arrange a best practices workshop for the heads of marketing for all our clients, host a speed dating press lunch for 25 press and organise an Eskenzi party for 100 people including analysts, press, CISOs, bloggers and CEOs on the first night! Oh and I almost forgot the IT security guru headed by the wonderful Dan Raywood, also meant taking numerous videos, blogs, write copy and sponsor B-sides all during Infosecurity too!
Reflecting on the last year it’s been the best ever and I really can’t thank the most wonderful team we’ve ever had for making it so. That success is also most definitely down to the type of clients that we have on board all of which are dynamic, fun, innovative and interesting. PR is very much a two way process so we choose our clients carefully as much as it takes them to choose us – so the 8 most recent clients to Eskenzi we welcome you on board and very much look forward to working with you and building your brands not only in the UK but for many in Germany, France and even in the US – welcome Alert Logic, Bromium, ESET, Pirean, Proofpoint, RedSeal, Sestus, Silent Circle. So enough trumpet blowing – the reality is it’s time to get down to some real work!