Lara has worked in PR, marketing, and communications for almost 30 years and has been a valued member of the Eskenzi PR team for over 13 years. Despite the best efforts of headhunters, she’s not going anywhere! As a Senior Director, Lara is renowned for her tenacity, media savvy, and uncanny ability to secure national press, TV, and radio coverage for her clients on a near-daily basis. Often dubbed the “media relations queen,” she has a sixth sense for breaking news and excels at jumping on stories as they unfold. Loved by clients for her energy, creativity, and no-limits approach, Lara is not only brilliant at generating original, attention-grabbing ideas but also at shaping overarching PR strategies that elevate and clarify her clients’ messaging across every platform.

Outside of work, Lara leads an extraordinary life off-grid in remote West Wales, where she lives halfway up a mountain with her partner, son, dog, and five cats (three of whom came with the property) on a smallholding complete with four acres of private woodlands and two private lakes. A devoted reader with a soft spot for post-apocalyptic fiction and a passion for heavy metal, she brings the same intensity to her personal interests as she does to her professional life.