It’s always a thrill when a new client comes on board at Eskenzi, and our excitement definitely peaked when we were approached by threat intelligence rock stars, ThreatConnect, to take on a PR project around this year’s Infosecurity Europe. They were looking for us to schedule them as many briefings as possible at the show, with both journalists and analysts, and to establish their spokespeople as thought leaders and build brand awareness by having them commenting on breaking news stories with expert opinion and advice.
Here’s just a snapshot of the results so far.
- 17 interviews scheduled, including The Financial Times, Reuters, Forbes, Sky News and International Business Times.
- 40 pieces of coverage, including appearing twice in The Daily Mail and Mail on Sunday.
- 28 rapid response opportunities given in under 3 weeks – and what’s even more impressive is that they have had a 100% success rate! This means that every comment they have given, and we’ve pitched, has been used by various publications. Just to give you an idea, a single comment given on the latest breach at LinkedIn has resulted in 17 pieces of coverage!
What a great 3 weeks is has been!