In November we gained a new client called CertiVox; a Shoreditch-based cybersecurity company with a big vision to change the whole structure of the internet. In what we thought would be a normal meeting to get to know our new client, we were left gobsmacked at the big ideas and goals that this start-up had. The CertiVox CEO told us that trust on the internet is broken but he has a solution to fix it, as simple as that. It didn’t take us long to realise that this would be a very exciting client to work with, they had clear goals in mind and they wanted our help to achieve them.
CertiVox wanted a makeover and rebranding to become MIRACL. Our job was to take this new name that no one had heard of before and turn it into a well-known and trusted company. As if this wasn’t a mammoth enough job, it had to be done in time for their next round of funding this February.
In the first few days of working with MIRACL, before we had even met them properly, M&S had some technical glitches. So we practically threw the MIRACL CEO into a cab to the ITV News film crew in London to discuss the breach on national television. Not a bad way to kick off work with a new client.
Once we had time to catch our breath after the excitement of ITV news, we sat down and came up with a PR strategy to match MIRACL’s ambitions. We decided on a timeline to issue press releases surrounding MIRACL’s partnerships and work with big companies such as NTT and Experian. What we found particularly interesting was that Experian had selected MIRACL’s M-Pin technology to provide secure authentication for the millions of UK citizens who use the Gov.Verify service to log into any government activity websites such as DVLA and HMRC.
This coincided nicely with the tax return deadline of January 31st which would require anyone filing their tax return online to login using the Gov.Verify service. So we came up with the idea to carry out a survey on scams around tax returns. We then turned this into two press releases which achieved 180 pieces of coverage in publications such as the Metro, Yahoo News and MSN.
While all this was happening, we were also looking out for news stories around certificate authorities on which MIRACL could comment so that their voice can be heard on the issue, and it certainly has been in publications like SC Magazine and TechCrunch. Of course we also provided comment opportunities on big news stories in the industry such as the recent report which found that “123456” was still the most popular password. This achieved 30 pieces of coverage including the Guardian, Mirror and Metro (again!).
There was also the recent HSBC Distributed Denial of Service (DDoS) attack; terrible publicity for HSBC but great exposure for MIRACL’s CEO whose comments were included in publications such as International Business Times and Computer Business Review. On the following Saturday we had a call from a small television channel you may have heard of called BBC, asking for someone to talk about the Lincolnshire county council ransomware incident. We managed to convince the reporter to send a cameraman to Brian’s house for some ‘on the ground’ reporting and before we knew it, MIRACL’s CEO was on the evening news.
With appearance in online and print publications, television and radio and over 300 pieces of coverage for MIRACL since we started work for them in November, I think it is fair to say we have got their name out there loud and clear for the next round of funding and we don’t plan on stopping any time soon.