On what seemed to be a quiet August morning, a journalist from the Press Association contacted us asking for expert comment on a story he was writing to mark the one year anniversary of the iCloud hack, which exposed the personal photos of many celebrities. Of course, we were delighted to cater to his request and based on prior comments from Lieberman Software, we thought they would be happy to provide an opinion on this.
So we sent the opportunity to our client and they quickly provided a very interesting response on a topic which many other security vendors would not be brave enough to comment on – the giant that is Apple.
Being brave enough to comment certainly paid off for Lieberman Software, as newspapers across Britain jumped at the chance to get their hands on the story. Having first appeared in the Daily Mail, an incredible 382 other publications published the story over two days!
So there you go, simple really.