I’m truly excited. Today we’ve just issued our first web 2.0 social media press release for Credant Technologies, who I thank for allowing us to use them as our first client to try out this new technology which has been sent out alongside the traditional release to all those other press who still prefer a traditional lay-out. We’ve produced a video and a cartoon to accompany the release and it looks fab (can I say that myself?). The story is a goodie too – Quarter of people admit they spend 2-6 hours a week working in bed, 57% of their partners hate them for it and most are using their devices which are stuffed full of sensitive data with very little security. See the link http://www.prweb.com/releases/2009/05/prweb2434214.htm.
The bloggers are going to love this story and we’re hoping to get it on TV and radio. That’s the beauty of these survey releases – you never know who is going to run with them. You spend days priming the press and hoping they’ll run with the story – then it’s a bit like a snowball you have to watch it gather moss and it can take days before you can say ‘hey presto’ you’ve got a biggie in The Times or on the BBC website. There is no greater pleasure in the world when you get national coverage for a story that you’ve dreamed up to get your clients names ‘in lights’. So I’ve done my bit, I’ve spoken to all the influential journalists there are to speak to, I’ve sent the release out globally and now it’s a waiting game – a nerve racking, but exhilarating one, but what PR is all about. It’s all about thinking out of the box and making Credant in this instance, the news of the day, the talk of the town, the end point data security specialists that everyone’s talking about! They’ve been prepared to try something new and invest in a video and cartoon to make this story have even greater legs – we’ve worked as a partnership and that’s what successful PR is all about – working with your clients, having fun coming up with concepts, executing them and trying something absolutely new that you hope will fly. Watch this space – because I think this will be a biggie!
Yvonne Eskenzi – Director