Last week, password management firm, SplashData released a report announcing the most used passwords of 2015 and the results were shockingly bad with “123456” and “password” at the top of the leader board. The results showed that people’s terrible password habits have hardly improved since 2011. Although this is terrible news for the poor souls that will have their data stolen this year due to their lazy password choices, this was a great opportunity for our security experts to rant on a national stage.
On Wednesday we received a request from a journalist at Press Association
asking for comment on the password report; which is really hitting the jackpot in our line of work as it means that the story will likely get
syndicated across tons of publications across the country and maybe even
overseas. So, we forwarded the request to our security experts and they were quick to provide commentary on the story, then we all did our rain dance chanting for coverage, which seemed to work for our two lucky clients, ESET and MIRACL.
Throughout the day we eagerly watched the coverage rolling in, from BT, the Mirror and Metro to local papers such as Yorkshire Post and Wigan Today. Both clients achieved coverage in around 30 publications from this story which is a great start to the year! However, we weren’t done just yet. We sent the comments out to further journalists and the Guardian also used them their own article. To put the cherry on top, a journalist from BBC World Service radio also called us asking for a quick interview. Of course, we dropped everything we were doing, and so did MIRACL’s CEO, to take the interview within half an hour of the request.
The end results were 7 pieces of national coverage and 21 pieces of regional and technology publications.
We really are grateful to have such influential journalists coming to us for comments and we are lucky to have such great clients willing to drop everything for a good PR opportunity, it certainly makes our job easier. So a massive thank you to them all, and here’s to a 2016 filled with more success stories than our blog can handle.