You have to laugh! This morning, Conor – who is our fabulous Account Executive and has been with Eskenzi PR for about 4 months, thought he’d made a mistake when he looked at his press cutting monitoring service and saw that one of our clients (who will remain anonymous for fear of making our other clients jealous), got over 192 pieces of coverage in literally a few hours – he honestly thought they’d made a BIG mistake! But no, when #Petya or #NotPetya hit, the Press Association were onto us and wanted commentary immediately which they supplied and got syndicated to every single local paper in the UK. That followed very quickly for many of our other clients as our switchboard went red hot within 20 minutes of the story hitting the press, with dozens of journalists wanting answers to the latest #ransomware hit – all giving us the heads up that this story was far bigger than those we see every other day. Actually, all our clients got a fair crack of the whip, with quotes being attributed to them in the BBC, Reuters, PA, The Times, Evening Standard, ITV, Mail online, NY Times, USA Today, plus all the trades like Computer Weekly, SC mag, Gizmodo, Silicon, CBR, and IB TImes to name but a few.
It’s true to say that our staff worked manically around the clock and eventually crashed at about 2am in the morning, with our US team carrying the baton once we’d clocked off. So today seems to be just another typical day in the office in the world of cybersecurity