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Poll: Would you advise your client to go public after a data breach?

By August 29, 2013 January 30th, 2019 No Comments

Our client, AlienVault has conducted a survey showing that only 2% of companies (of a sample of 300 from the EU) would make a data breach public.  While perhaps unsurprising, given the impending European Commission data protection law overhaul that will see companies fined up to 2% of their revenues if they suffer a data breach- meaning that they would not only suffer a monetary loss, but potentially a loss of reputation as well.  This raises interesting questions for the pr community, too.  Are you prepared for a scenario where your client suffers a data breach? Would you advise your client to go public?  [polldaddy poll=7356427]

 

By: Beth

 

 

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Eskenzi is a London based Queen’s Award-winning tech agency dedicated to cybersecurity.