CNBC, IT-Harvest, and Eskenzi PR on PR and AR strategies for a successful exit
For cybersecurity and tech companies, an IPO or acquisition is THE milestone to work towards. Exits themselves take years of planning and momentum-building, and as companies work towards that goal, having a communications programme designed to support their growth ambitions is critical.
At Eskenzi, we see time and time again how exposure in influential media and analyst publications can establish credibility, build brand awareness with prospective investors and customers, and promote company successes and differentiators. But as cybersecurity and tech companies grow and scale, how can they best engage press and analysts? What kinds of stories and companies do business journalists want to hear about? And what makes a successful communications strategy?
To answer these questions and more, we hosted a roundtable with CNBC Tech Correspondent, Ryan Browne, renowned analyst, author, and creator of the Analyst Dashboard, Richard Stiennon, and Eskenzi Co-Founder, Yvonne Eskenzi, who has supported over 35 companies through IPO or acquisitions worth over $30 billion, including Imperva’s listing, AlienVault’s acquisition by AT&T, and KnowBe4’s 2021 Nasdaq debut and acquisition by Vista Equity.
Our panel also discussed the kinds of pitches that stand out, the importance of engaging with specialist analyst houses alongside the likes of Forrester and Gartner, and whether you should or shouldn’t disclose the timelines you’re working to for an exit with journalists, resulting in a really engaging discussion. Listen to the full recording here, and for more information about how Eskenzi can deliver a PR campaign to support your business objectives, please contact firstname.lastname@example.org.
WATCH THE WEBINAR ON DEMAND: https://youtu.be/sFmTbXyLOFI