Case Study

EMEA launch and Trans-Atlantic impact – Centripetal

The Challenge

Eskenzi PR was appointed by Centripetal to launch its PR programme across the UK and Ireland, while simultaneously increasing visibility for the company in its home market of the US.

Central to building the company’s brand in the European market was the media launch of Centripetal’s first overseas office, with the promotion of a physical office launch event in Galway, Ireland. As this was the first office located outside of the US and marked Centripetal’s official ‘coming out party’ in EMEA, the team were understandably keen to ensure this was a success.

Global campaign, global impact

Eskenzi rose to the challenge. Since coming on board in March 2023, Centripetal has achieved 225 global hits, including national placements on both sides of the Atlantic, in the likes of The Sun, Forbes, The Wall Street Journal, and the Mail Online, as well as key Tier 1 technology and security coverage in Computer Weekly, Dark Reading, Infosecurity Magazine and TechRadarPro.

The launch of the Galway office was also a resounding success, with Eskenzi securing two pre-launch in-person interviews with mainstream media, and a total of 18 pieces of Irish media coverage, including national hits such as RTE and the Irish Times. In the space of just a year, Centripetal achieved coverage in outlets with a total reach of 254 million, helping to build the firm’s brand on a global scale and solidifying its presence in the European market.