Case Study

SenseOn – Brand Development

Introduction

SenseOn came to Eskenzi in February 2023 with very specific requests for their brand development: The company wanted Eskenzi to help to build:

  • Brand visibility amongst cybersecurity decision-makers
  • An awareness of its pedigree in the consolidated cyber defence space via awards nominations
  • A thought leadership platform to promote the company’s capabilities in the absence of hard news

Results

Eskenzi delivered an efficient, high-impact programme that increased SenseOn’s coverage by 566% in the first ten months alone.

This was achieved by creating a strong thought leadership position for the company around the cybersecurity market being broken, which included devising research highlighting how multiple security tools are harming cybersecurity strategies, creating strong data points that underscored the need for SenseOn’s solutions. In parallel, we leveraged executives’ backgrounds in government to position the company as a leading authority on national security issues.

To demonstrate SenseOn’s capabilities and credibility, Eskenzi secured nominations for two major UK technology awards and a top five placement for the company in TechRound’s Cybersecurity 40 roundup. In less than a year, Eskenzi increased the company’s share voice significantly, gaining ground against major competitors and delivering above and beyond the campaign’s objectives.