Case Study

SenseOn – Brand Development

Introduction

SenseOn came to Eskenzi in February 2023 with very specific requests for their brand development: The company wanted Eskenzi to help to build:

  • Brand visibility amongst cybersecurity decision-makers
  • An awareness of its pedigree in the consolidated cyber defence space via awards nominations
  • A thought leadership platform to promote the company’s capabilities in the absence of hard news

Results

Eskenzi worked flexibly to accommodate this for SenseOn within the client’s budget parameters, delivering an efficient high-impact programme that increased SenseOn’s coverage by 566% in the first ten months alone.

Eskenzi also secured nominations for SenseOn for two major UK technology awards and a top five placement for the company in TechRound’s Cybersecurity 40 roundup. In less than a year, Esknezi achieved 60 pieces of coverage, including 27 pieces of national media coverage, helping to increase the company’s share voice significantly and deliver above and beyond the campaign’s objectives.