… 89 Pieces of Coverage, 13 National Hits and an interview with Reuters
At the beginning of September, Eskenzi partnered up with cybersecurity start-up, Redscan, for a three month contract to build up momentum in the media. Redscan decided to join us for a trial run to see what we could do, and we were more than happy to show them.
As Eskenzi specialises in cybersecurity, we know all the journalists and media opportunities in the industry inside out, so we were easily able to secure coverage from day one. In particular, we found that rapid responses on breaking stories worked well with this client as they were quick to respond and knew how to write snappy, insightful commentary which journalists can use as sound-bites.
The most successful rapid response was on the Dyn cyber attack which caused a huge internet outage. Robert Page’s comment on the attack achieved 28 pieces of coverage including the Guardian, Telegraph and Daily Mail and syndicated across the UK and Spain.
We also had great success with article placements, getting Redscan thought leadership right into the heart of the publications that their customers read, including the finance vertical that they were looking to target; Huffington Post, Finance Digest, Information Age and IT Pro Portal.
Today marks the end of our initial three month contract with Redscan and we are proud to have achieved 89 pieces of coverage for them, resulting in an estimated reach of 433,949,721. This included:
- 13 Hits in 8 different national publications such as
the Times, Telegraph and Yahoo.
- 26 Hits in 10 different key trade publications such as The Register, SC Magazine, Computer Weekly and Computer Business Review.
- 6 media interviews offered with Reuters, ITV (x2), Associated Press and SC Magazine (x2)
Redscan were obviously delighted with the coverage and we look forward to helping them further their profile in 2017!
If you would like us to do the same for your company, why don’t you follow in Redscan’s footsteps and try us out?