Why Tel Aviv?
When we were in New Zealand over Christmas our mates were amazed that we couldn’t wait to get back to Tel Aviv in Israel for a sales kick-off meeting with Tufin Technologies one of our Israeli clients! Our mates impression of Tel Aviv was a worn torn third world city, amidst camel dung and Shishas! It couldn’t be further from the truth. Forget Hampstead or Nottinghill for cafes and restaurants, behind the facade of huge giant modern office blocks are the most incredible chic and classy hip dining establishments where people will use any excuse to meet up with friends or colleagues to eat what is truly the most fantastic and great cuisine. They also make the best espressos and cappuccinos in the world. Apart from the huge variety of amazing food, they don’t do chain stores very well, so the shopping is both exciting and unique. There is also a buzz and tempo in this city that I haven’t recently experienced in any of the other big cities that I’ve visited – it’s an energy that you get totally pulled into. It’s also the epicentre of the IT security industry which has spawned many a successful company such as CheckPoint and RSA as well as many of our own clients such as Tufin, Cyber-Ark, Imperva and Pursway. If you get a chance to visit Tel Aviv do, it’s cheap to get to, and great great fun! Thanks Tufin for giving us the opportunity to visit you again.