How to make Black Hat work for you!

This will be the third year we’ve suffered the ridiculous 120 degree heat in Vegas to visit Black Hat. However, it’s not too much of a sacrifice as it’s such a cool show – how could we possibly not be there? It gives us a great chance to meet up with all of our clients and to find out what’s really happening in the IT security industry. If you’ve got a stand there here are some suggestions how to make it work for you:

Stand-out from the crowd by having huge lettering on your stand that tells the visitor exactly what you do. Why does no one ever do that?
Have some fun give-aways that will have a long shelf life that people will remember you by. Only give them away once you’ve gauged whether the person will make a great customer!
Don’t swipe people for the sake of it – have a conversation and only take their details if they are going to be a solid lead.
Don’t get so pissed the night before that you can’t function the two days that you need to!
Use it as an opportunity to network and speak to your competitors, partners and as many potential customers as possible.
Do attend as many parties as you can – networking is what it’s all about – and don’t get too pissed!!! I know it’s tempting but in the heat and standing up for 10 hours it isn’t a great feeling!
Make sure that everyone on your stand is alert, smart and active – everyone that walks past is a potential lead.
This isn’t a show made up of students wasting your time – they may look it but they aren’t – milk every lead.
Hand out literature, give-aways and a smile at every opportunity.
Most of all enjoy and come home with lots of prospects.

We’ll be there so if you see us say hi!