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MWR Infosecurity gain 900 pieces of coverage in one day!

By February 17, 2015No Comments

Every morning we check the news for the hottest stories in information security for our clients to be made aware of and comment on. On 27th January, we spotted the story that Facebook and Instagram had been knocked offline for an hour across much of the world, amid claims that the social media sites had been hacked. A group called Lizard Squad, which has previously claimed responsibility for bringing down XBox and PlayStation online services, posted a message on Twitter appearing to link itself to the outage which affected Europe, the United States and Asia.

We knew the story would make the headlines so we knew it was a great story for our clients to comment on. We immediately sent the story on to all our relevant clients with a request for comment, and MWR Infosecurity came back nice and quickly with some unique commentary and insight. Their comments were picked by the Associated Press and subsequently distributed through their newswire, gaining an unbelievable 900 pieces of coverage in total! Highlights included pieces in The Daily Mail, The New York Post and an interview on BBC radio 2!

In addition to MWR Infosecurity’s success with comments on this story, both our clients ESET and OPSWAT were featured in The Times. A great day at Eskenzi PR and proof there is room for more than one client to jump on a story!