Imperva released its annual DDoS Threat Landscape report in August and we were tasked with pitching it out globally.
One of the biggest problems we face when issuing annual trend reports from our clients is that because so many vendors produce similar reports, unless they are saying something really significant, they are not always of the greatest interest to press. This means before a client starts working on a report we will discuss the results and establish its newsworthiness. In this case, Imperva’s DDoS report proved to be very newsworthy.
Imperva’s report analysed DDoS attacks over the last year in order to track changes and look at how the threat landscape is evolving. Two of the key findings from the report were that the UK is now the second most targeted country with DDoS attacks, and that South Korea has taken the top spot for countries launching DDoS attacks, overtaking China for the very first time.
We pitched out the report in France, Germany, the UK and the US and the results will pretty unbelievable and far better than we could ever have expected. We generated 50 pieces of coverage globally with top hits in the Wall Street Journal, International Business Times, Dark Reading, FedScoop, IDG, Wired, TechWeekEurope, SC Magazine, Le Monde Informatique, Solutions-Numeriques.com, CIO-Online, Silicon.fr, and many more.
Needless to say, both Eskenzi PR and Imperva were delighted with the results.