Yvonne Eskenzi, Co-Founder – Eskenzi PR
This time next week we would’ve conquered day one of Infosecurity Europe and be heading boldly into days two and three. Although the event is across three days, which feels like forever sometimes when your feet are tired and you’ve shaken a million hands, it only lasts for a mere 23 hours. And those 23 hours you have to make the most of.
One thing we all love about Infosec is the chance to get together with all the great and good of the cybersecurity industry on an annual basis, and every year I write my piece about how to get the best out of the show as a visitor – so here is this year’s tips:
- Scrutinise the exhibitor list – To make sure you’re not wandering around aimlessly go through the online exhibitor list and prioritise who you want to see – even contact them beforehand and schedule a meeting.
- Be inspired – Olympic legend, four-time Olympic Gold medallist, nine-time World Champion, Michael Johnson will be opening the keynote stage sharing his transformational tips on how to remain resilient in the face of uncertainty – certainly one for the cybersecurity community.
- Get LinkedIn happy – Shout about your attendance at the show via LinkedIn, make people aware you’re there for some serious networking and allow people to directly message you to meet up.
- Happy Hours – Infosec is not just about what happens during the day, check out the Infosecurity website to find out what is going on in the evenings. If you like a Happy Hour, then you’re in for a treat as at 3.30pm on Wednesday 21st there’s numerous taking place on various stands including @synk, @appviewX, @trendmicro, @DigiCert,@Mastercard, @Darktrace, @Syxsense.
- Free events – On Tuesday night (20 June ‘23) @Eskenzi PR will be hosting the must attend European Cybersecurity Blogger Awards 2023 – it’s completely free and you’ll meet lots of influential industry bloggers – plus drinks are on the house thanks to @Keeper Security and @Knowbe4.
- Meet the media – If you’ve got something to say and want to tell the media then visit the press office, but be sure to remember that if you launch your news at the show it’ll be difficult to get noticed. At Eskenzi we always schedule our client’s news the week before Infosec or after, never ever during the show.
- Spread the love – If there is something at the show that’s taken your fancy, something new you think could change the world or simply or someone who has opened your eyes to what’s coming next – then share it with other visitors via social media – your insight could possibly benefit others.
- Explore your Geeky side – If you’re a secret hacker (and you have your own laptop) then you can visit Geek Street and participate in some live hacking competitions and workshops courtesy of Hack The Box.
- Visit other areas – There are some great areas to sniff out if you’re on the search for new things – with over 87 exhibitors in the Discovery, Cyber-Innovation and Start-Up zones
- Women in Cybersecurity – If you’re a woman in cyber and want to meet your peers, then the seventh annual Women in Cybersecurity networking event at Infosecurity Europe on Wednesday 21 June 2023 at 11:30 is for you.
- Plan quality time – Statistically day two is the busiest – followed by day one and the third day is very quiet – so if you’re after quality time with exhibitors head to the show on day three and you’ll definitely get more time, but don’t forgot Thursday closes at 4pm so it’s a very short day.
- Go incognito – If you don’t want to be noticed turn your badge around – or if you do wear corporate clothing.
So, with no train or tube strikes scheduled, the weather looking glorious and everyone ready to mingle, this year’s Infosecurity Europe is looking to be a wonderful show.
If you’re about and want to talk to THE cybersecurity PR agency, then let us know by emailing me on yvonne@eskenzipr.com
See you there!
