How Cybersecurity PR Helps Vendors Win Industry Awards
Cybersecurity awards are more than trophies for the office shelf. A respected industry win can strengthen credibility, support sales conversations, motivate employees and give customers another reason to trust a vendor. But even outstanding technology can be overlooked when an entry fails to explain clearly why it matters. This is where experienced cybersecurity PR can make a decisive difference.
Turning Technical Achievements into Compelling Stories
A strong award entry is not a chance to promote products. Judges need a compelling story supported by evidence including the problem being solved, what makes the approach different and the measurable impact delivered.
A specialist agency knows how to uncover that story, translate technical details into persuasive language and tailor the submission to each award’s criteria. It also ensures the strongest proof points, customer outcomes and market context are easy for judges to find.
Timing and selection matter just as much as writing. There are hundreds of potential awards, but not every category offers the same strategic value. A skilled cybersecurity PR team can identify the programmes that best fit a vendor’s growth stage, technology and reputation goals, then manage deadlines, supporting materials and follow-up opportunities.
An Award-Winning Track Record
At Eskenzi PR, our clients’ results show what a focused awards programme can achieve. Keeper and Forescout have won TEISS Awards, while Keeper and KnowBe4 secured National Technology Awards and Huntress and Forescout took home SC Awards all in 2026 so far.
Those six wins span three major industry award programmes, alongside runner-up recognition for Keeper, Forescout and CyberSmart. It is a strong demonstration of what award-focused cybersecurity PR can deliver for vendors across the industry.
Recent campaigns for Redflags and Bridewell also demonstrate the value of persistence. Across 14 concluded award outcomes in 2025 and 2026, the two companies achieved four wins.
Bridewell won at the UK IT Industry Awards and Growing Business Awards in 2025, followed by a Cyber Security Award in 2026. Redflags won a Computing Security Excellence Award in 2025. Bridewell also has three 2026 category results still pending, creating further opportunities for recognition. That is cybersecurity PR working as a sustained programme rather than a one-off entry.
Making Every Entry Work Harder
Not every shortlist becomes a win, and no credible agency should pretend otherwise. The value lies in improving the odds. Make sure to choose the right opportunities, refine the evidence and learn from every result.
Shortlists can also provide valuable content for social media, newsletters, recruitment and sales enablement, while wins create powerful third-party validation.
Great products deserve to be recognised, but judges can only reward the story placed in front of them. With strategic cybersecurity PR, vendors can turn innovation, customer success and company growth into entries that stand out for the right reasons. To find out more about how cybersecurity PR can help your Cybersecurity business use the Contact Page to get in touch or learn more in our Case Studies Page.