Becoming a Leading Voice in an Overcrowded Space

The Challenge

Cato Networks built the first-ever Secure Access Service Edge (SASE) cloud platform from the ground up to deliver enterprise security and networking in a single cloud platform. The SASE leader enables threat prevention, data protection, and timely incident detection and response. By reimagining enterprise networking and security, Cato delivers the only true SASE platform driving organisations globally to unlock the full potential of digital transformation.

With the SASE market expanding rapidly, Cato Networks aimed to increase its brand awareness in a highly competitive market dominated by industry giants such as Palo Alto, Cisco, and Zscaler. The company faced challenges communicating its vision of converging enterprise security and networking into a single cloud platform. To overcome this, Cato Networks partnered with Eskenzi to develop a PR strategy to establish it as the leading voice in SASE across national media, top-tier security and IT trade publications, business press, and the channel.

Getting the Strategy Right

To position Cato Networks as the leader in SASE, Eskenzi’s UK, US and German teams crafted a long-term campaign showcasing the company’s unique vision, groundbreaking innovations, and impressive growth. This strategy incorporated a robust thought leadership program, high-profile customer case studies, an awards initiative, media interviews, frequent press releases, and rapid response commentary, ensuring Cato Networks remained at the forefront of the SASE conversation.

Media Impact

The campaign delivered significant media impact for Cato Networks, securing over 715 pieces of coverage across national, security, technology, and channel publications, including Financial Times, Independent, and Evening Standard.

In 2024 alone, more than 40 briefings across the UK and DACH regions were held with journalists from leading titles such as The Daily Telegraph, Tagesspiegel, Raconteur and Wired. Customer case studies were featured in top-tier security and trade publications, including Infosecurity Magazine, SC Media, and IT Pro. Additionally, planned activity supporting Cato Networks’ partnership with the TAG Heuer Porsche Formula E Team resulted in an Intelligent CISO front cover story, along with further features in The Stack, TechInformed, and Cyber Magazine. Cato Networks also won the Technology Reseller Award for Best Security Vendor.

In the US, interviews with leading titles such as The Wall Street Journal, Bloomberg, and Forbes were secured. Additionally, proactive thought leadership efforts resulted in a placement in the top-tier global business publication Fortune.

Cato Networks consistently ranked among the top two in share of voice within the competitive SASE space in UK & DACH regions, cementing its position as a dominant market player and ensuring visibility among key decision-makers across the industry.

Dave Greenfield, Director of Technology Evangelism at Cato Networks,“Through Eskenzi’s efforts, Cato became a brand name in the crowded SASE space. Their expertise, industry connections, and strategic approach made a significant impact on our visibility and credibility in the security space. I hold Eskenzi in high regard and would be happy to recommend them to anyone looking to expand their presence in cybersecurity.”