Learn how Eskenzi PR kicked off the first 3 months with Check Point – the biggest name in Cybersecurity – with 125 pieces of media coverage across the UK and Ireland in publications such as Forbes, Politico, The Sun, The Mirror, Sky News, and the BBC.
Eskenzi PR was thrilled to welcome Check Point Software Technologies to its client roster in 2024. As one of the world’s leading providers of cybersecurity solutions, Check Point has spent over 30 years securing businesses against a rapidly evolving threat landscape. To support its ongoing mission of enabling organisations to operate online with the highest level of security, Check Point sought to amplify its brand awareness in key markets, including the UK and Ireland.
The Challenge and Objectives
Some of the key objectives set by Check Point included:
- Engaging with the Channel Media in the UK: Historically, Check Point had limited engagement with the Channel media, a critical audience within the UK’s tech ecosystem. Eskenzi was tasked with building and strengthening relationships with this influential group.
- Accelerating Rapid Response and Research: Check Point recognised the value of timely PR tactics such as Rapid Response to breaking news and research-based storytelling to capture the media’s attention. Eskenzi was challenged to increase the cadence and impact of these initiatives.
- Highlighting Customer Success Stories: With a vast portfolio of satisfied clients, Check Point aimed to leverage its customer success stories to create compelling narratives tailored to specific industry verticals. This would support engagement with niche vertical press, such as healthcare, retail, and finance.
The Eskenzi Approach
To meet Check Point’s objectives, Eskenzi PR implemented a robust and targeted strategy:
- Channel Media Engagement: Eskenzi mapped out the key players in the UK Channel press and developed tailored messaging to establish Check Point as an essential thought leader in this space. Proactive media outreach, expert commentary, and bespoke briefings were the cornerstones of this engagement.
- A Rapid Response Leader: With a well-coordinated team and access to Check Point’s global pool of cybersecurity experts, Eskenzi delivered timely responses to breaking cybersecurity stories. This approach ensured Check Point’s voice was at the forefront of critical news cycles.
- Leveraging Research and Data: Eskenzi collaborated closely with Check Point to develop and distribute media-ready research on pressing cybersecurity topics. These data-driven stories became high-coverage drivers in the UK and Irish press.
- Thought Leadership: To position Check Point as a trusted partner across multiple industries, Eskenzi crafted compelling thought leadership pieces on various topics, from regulations to the security implications for electric vehicles. These were pitched to vertical-specific publications to maximise relevance and impact.
Outcomes and Achievements So Far
The results of this collaboration speak volumes about the synergy between Eskenzi PR and Check Point:
- Within the first two months, the partnership resulted in over 125 pieces of media coverage across UK and Irish outlets, including top-tier publications such as Forbes, Politico, The Sun, The Mirror, Sky News, and the BBC.
- Eskenzi secured high-profile interviews for Check Point spokespeople with leading outlets like Politico and IT Pro, helping to establish the company as a trusted authority in the cybersecurity space.
- Through a blend of Rapid Response and research-driven PR, Check Point achieved a continuous presence in both national and trade media, further bolstering its reputation as a cybersecurity innovator.
- The strategic focus on thought leadership unlocked valuable opportunities to engage with vertical-specific media, showcasing Check Point’s industry expertise in areas such as finance, healthcare, automotive, and retail.
A Partnership for Success
The collaboration between Eskenzi PR and Check Point exemplifies the power of combining deep industry knowledge with targeted PR strategies. By leveraging Eskenzi’s decades of PR experience and strong media relationships alongside Check Point’s unparalleled brand strength, the partnership has become a catalyst for sustained media visibility and thought leadership in the cybersecurity industry.
Eskenzi PR is proud to have played a role in elevating Check Point’s presence in the UK and Irish media landscape and looks forward to continuing to drive meaningful results for this pioneering cybersecurity provider.