Kicking off 2025, Eskenzi PR began a new partnership with Bridewell, one of the UK’s leading cybersecurity partners for organisations operating within Critical National Infrastructure (CNI) and other highly regulated sectors. In the space of three months, we have helped Bridewell secure over 100 pieces of coverage – an amazing achievement and certainly a great start to this PR partnership.
The Eskenzi Approach
To meet Bridewell’s objectives, Eskenzi PR aligned with Bridewell’s communications team to build a targeted strategy. This involves the following:
- Engaging the media through tailoring consistent messaging for different media tiers to engage various stakeholders, using targeted activities across business, consumer, trade, technical and industry-specific media.
- Positioning Bridewell at the top of its field by showcasing its expertise and range of managed services, while enhancing thought leadership through insights on market and threat trends in key business media.
- Targeting top business, technical, trade, and vertical industry media with Bridewell’s CNI Report and press event, followed by sector-specific reports to target key vertical media.
- Leveraging Bridewell’s thought leadership, expert commentary and tailored pitches across sectors such as government, healthcare, financial services and energy, ensuring impactful media coverage on cybersecurity threats, regulations and emerging risks.
Success!
- In the first three weeks of the PR partnership, 42 pieces of coverage were achieved in the UK including National, top-tier security and vertical outlets such as SC Magazine, The Sun and AutoExpress.
- Majority of opportunities Eskenzi presented to Bridewell have focused on core topics and trends such as Data Privacy, CNI, Public Sector, Compliance and Regulation with prominent industry reporters Rob Waugh (Yahoo News), Kate O’Flaherty (ITPro, SC Media, Infosecurity Mag and Forbes), James Coker (Infosecurity Mag) and Mark Rowe (Professional Security).
- Spearheaded a press briefing and lunch event around Bridewell’s CNI Cyber Security report, which had 8 media and analysts attend. The report has also yielded 13 pieces of coverage in total (and counting!)
So far, the results from our partnership with Bridewell are already promising. We’re proud to be boosting their UK media presence and look forward to driving even more impact for this standout cybersecurity brand.