At the end of 2024, Huntress reached out to Eskenzi PR to help with PR and building brand awareness in the UK. The objective was to position Huntress as a household name and a leading cybersecurity service provider through targeted media opportunities and thought leadership.
The Challenges
Despite being a fast-growing cybersecurity company with a powerful platform designed, Huntress had limited brand recognition in the UK and a minimal share of voice (just 0.4%) in key cybersecurity media conversations.
Eskenzi PR set out to shift the narrative. We designed high-impact PR campaigns to raise awareness of Huntress as a go-to security partner. This included:
- Proactive media outreach to position Huntress experts as key voices on breaking cybersecurity news.
- Thought leadership placements highlighting Huntress’ unique value to under-resourced IT teams.
- Newsjacking major incidents and reports to insert Huntress into the cybersecurity conversation.
- Targeted media list building and journalist engagement.
Results
- Within the first three months, Eskenzi PR increased Huntress’ share of voice from 0.4% to 76%, dominating media coverage alongside major players
- Using rapid response, proactive pitches and feature contributions, Eskenzi PR secured over 250 pieces of coverage between January and March 2025.
- Huntress achieved 12 pieces of national newspaper coverage and 21 pieces of business coverage.