Surf Security Makes Waves with World’s First Browser-Based Deepfake Detector

With deepfake technologies rapidly advancing, the risks to businesses, media organisations, law enforcement, and democratic processes have never been higher – particularly in the run-up to elections. Surf Security needed to cut through growing media noise, showcase its pioneering SURF Deepwater deepfake detection tool, and position itself as a trusted voice in a space attracting intense scrutiny. The company sought to generate positive press coverage, drive website traffic, and build momentum on social media ahead of its beta launch.

Surf Security turned to Eskenzi PR to create a targeted launch campaign that harnessed the heightened media interest in AI-generated misinformation. By highlighting that SURF Deepwater, built into the SURF Security Enterprise Zero-Trust Browser®, was the world’s first browser-based deepfake detector, Eskenzi PR secured high-profile media placements and developed shareable content to amplify across social platforms. This positioned Surf Security as a thought leader in AI threat detection, strengthened brand credibility, and laid the groundwork for market adoption. The team also connected Surf with analysts at Frost & Sullivan, resulting in an endorsement quote for the launch release.

The launch project secured 22 pieces of significant coverage with titles such as IT Brew, Beta News and The Next Web and, notably, a quote in a Daily Mail article that ran both online and in print.