From Noise to Notoriety: Choosing the Right PR Agency in Cybersecurity

Choosing the right PR agency can be a make-or-break decision for cybersecurity vendors, yet many teams aren’t clear on what PR should truly deliver or how to evaluate the right partner. In this webinar, industry experts cut through the noise to explain what modern PR looks like today and how it supports credibility, visibility, and long-term growth in an increasingly competitive and AI-driven market.

The discussion explores what effective PR support should include, from positioning and storytelling to analyst engagement, thought leadership, and measurable business impact. The panel also dives into how PR is evolving, with new demands around Generative Engine Optimization (GEO), AI-powered content, and visibility across AI-driven discovery platforms.

Hosted by Yvonne Eskenzi, the session features insights from Lisa Croel, Javvad Malik, and Susan Torrey, sharing real-world perspectives on how to choose a PR agency that truly delivers for cybersecurity organizations.