Whitepapers and Webinars
Surviving & Thriving at RSA: A PR Playbook for Cybersecurity Vendors
The RSA Conference is one of the biggest events in the cybersecurity calendar, with more than 44,000 attendees, hundreds of vendors, and tons of networking events happening across San Francisco. But how can cybersecurity vendors cut through the noise and make the most of their time there?
In this webinar, Eskenzi PR co-founders, Yvonne Eskenzi and Neil Stinchcombe, share practical advice and real-world lessons from years of attending RSA. They cover how to plan your schedule, secure meetings with analysts and media, craft strong messaging, network effectively, and avoid common mistakes vendors make at major cybersecurity trade shows.
You’ll also learn where key meetings happen around RSA, how to use social media to build visibility during the event, and how to turn conversations into long-term business opportunities.
If you’re attending RSA Conference or any major cybersecurity event, this session offers valuable insights to help you maximize your PR, marketing, and networking efforts.
Topics covered include:
- Preparing for RSA Conference
- Cybersecurity PR and media strategy
- Trade show marketing tips
- Meeting analysts, press, and investors
- Networking strategies for cybersecurity vendors
- Messaging and positioning at industry events