Above and Beyond

The IT Security Guru, a website Eskenzi PR has created and managed for over seven years, offers a daily news digest of all the best breaking cybersecurity news stories!

Rather than having to trawl through all the news feeds to find out what’s developing, you can quickly get everything you need from this site.

With over 20,000 visitors per month, it seems we eat, sleep and breathe IT securit – but primarily the site tries to make cybersecurity digestible and interesting. It was created to help the industry find useful information quickly and efficiently – all in one place.

The site welcomes all contributors from the industry and if you have any news, articles and opinions please get in touch with your suggestions by emailing hello@itsecurityguru.org

All organisations (big and small) have hidden gems of content that are not being used.

The Content Discovery Audit will uncover these gems and create a pipeline of interesting and compelling material to support your business goals.

Our expert will dive into everything your organisation has previously written and compiled to see what could be used to further establish the company’s brand, carve a bigger niche for yourselves in the marketplace and turn your company into the one everyone is talking about.

Content is one of the most valuable assets you have; our experts will advise on how to make sure you’re using it effectively. The Content Discovery Audit package will include:

• Content expert that will work in-house with your team
• A full audit and analysis of all current content assets
• Identifying potential new spokespeople
• Training for spokespeople to become your home-grown evangelists, advocates and storytellers
• Access internal data and research to identify potential ‘headline-grabbing’ research
• Creation of a content pipeline that includes recommendations for PR and marketing such as potential news, press releases, case studies, podcasts, blogs, whitepapers, videos and webinars

To discuss the Content Discovery Audit in further detail, please contact yvonne@eskenzipr.com

The IT Security Guru does fantastic independent reviews by Dave Mitchell who is the best product reviewer in the country.

The IT Security Guru has a great referral rate for companies to track where their leads have come from. Our product reviews remain on the Guru website for a year which means you can reach 140,000 people over the course of the year and it costs just £2,000 for the review. Additionally, once you have your product reviewed, we will mention it as a lead story on the homepage on the Guru.

Dave Mitchell is very thorough and will need photos, data sheets and other information that you can provide him such as the top 10 things about your product that you believe people should know about.  Of course it will be important for him to be able to upload the product easily and have access to your helpdesk.

He will then score it depending on the following:

• Value
• Performance
• Features
• Ease of Use
• Support
• And an overall score
• He will also have an editor’s choice recommended by the Guru for:
• Enterprise
• SMB
• Mid-Range
• Best in Class.

He will need a minimum of a month to review the product and we would need to decide when you want to have it published. We’ll support it with graphs and make it look nice for the review.

Please email yvonne@eskenzipr.com to get involved with a product review.