Whitepapers and Webinars
How AI is Shaping Your Brand’s Reputation
AI is changing how brands are discovered, assessed, and trusted, often before any direct interaction takes place. Tools like ChatGPT, Gemini, and Copilot are now a first stop for researching suppliers, partners, and employers. But what kind of story are they telling about your organization?
In this webinar, we explore how AI models form perceptions of brands, what signals they rely on, and why inconsistent or outdated online content can lead to misrepresentation or even invisibility.
You’ll learn the practical role that PR, content, websites, and online credibility play in shaping AI perception, along with clear steps you can take to improve how your brand shows up in AI-driven discovery.
Featuring insights from Melanie Johnson-Holliday, Tom Mason, and Connor Sharp, this session is designed for marketing, PR, and communications professionals looking to stay visible, trusted, and competitive.
What you’ll learn:
- How AI tools “talk about” your brand
- Why AI is becoming a critical first touchpoint
- The role of PR and content in shaping perception
- Common risks that lead to being overlooked or misrepresented
- Practical ways to improve visibility and trust