Is AI Destroying Journalism...or Saving It?

In this webinar, Eskenzi PR brings together award-winning technology journalist Rob Waugh and Sam Soares, CRO at CultureAI, to explore how artificial intelligence is reshaping journalism, media relations and Cybersecurity PR. The discussion examines the opportunities and challenges AI presents for journalists, PR professionals and cybersecurity vendors, from the rise of AI-generated content to the growing importance of trust, authenticity and human expertise.

The session also explores how organisations can use AI responsibly to strengthen their communications, why building genuine relationships with journalists remains essential, and what brands need to do to stand out in an increasingly crowded content landscape. Whether you’re a cybersecurity vendor, marketer, communications professional or journalist, this webinar offers practical insights into how AI is changing the way stories are created, shared and discovered.