Whitepapers and Webinars

On Demand: Crisis Communications Best Practices for Cybersecurity Companies

Are you a cybersecurity leader who has sleepless nights over a potential crisis scenario? 

Dealing with a crisis scenario is one of the most challenging and stressful undertakings that a cybersecurity company will have to deal with. Whether this is the result of a data breach, a HR issue, or an outage such as the CrowdStrike one which recently brought global technology networks to its knees, failing to prepare adequately for a crisis can mean that it turns from something difficult to navigate into something with potentially existential consequences.
Eskenzi PR understand the importance of crisis communications for cybersecurity companies more than most, having advised and helped cybersecurity clients prepare for a worst-case scenario extensively over our almost 30-year history.
As such, we wanted to host a webinar for cybersecurity leaders, communications and legal professionals as a wide-ranging exploration of how communications should be handled by cybersecurity companies to ensure that if they find themselves in a crisis, their PR, legal and communications strategies can minimize any damage. To provide us with the most rounded perspective possible, Conor Heslin, Account Director at Eskenzi PR be joined by:
Appointing a cybersecurity PR agency
  • Neil Stinchcombe, Co-Founder at Eskenzi PR, who has advised extensively on crisis communications strategy for cybersecurity companies
  • Kathy Wattman , Senior Vice President of Public Relations at KnowBe4, a trusted thought leader and PR & Marketing Executive, specializing in marketing consulting, strategy and communications, public relations, organizational training and market research
  • Jonathan Armstrong, a Partner at Punter Southall Law.  with a background in compliance and technology, who is also a Professor at Fordham Law School lecturing on International Compliance.
Agenda:

  • How to identify the beginnings of a crisis
  • Establishing your chain of command, and relevant departments
  • When (and how) to bring in outside counsel, and what their role within a crisis scenario should be
  • How to develop appropriate messaging for relevant stakeholders, at appropriate stages
  • Best practices for partner, customer, media, and social media communication