In August 2022, as a relatively unknown organisation, wellbeing and productivity tech start-up The Zensory decided that it was time to start its PR journey, hoping to raise the profile of the organisation and build thought leaders among its already established founders. The company was a clean slate, with no prior PR presence.
The Zensory’s willingness to embrace PR in its entirety (from quick turnaround comments to free-rein creative collaboration) has meant that, since 2022, The Zensory have achieved over 574 pieces of coverage, with 102 national mentions, 12 top-tier business hits and 4 Press Association (PA) hits.
In late 2022, the Eskenzi team crafted the story of ‘sensehacking’ as THE trend for 2023. This achieved coverage in Red Magazine, Country Living and House Beautiful and resulted in a book deal and a feature (and case study) in OK! Magazine (syndicated to New! Magazine, The Sunday Mirror and The Sunday Express). The comment continues to get coverage and has made the app’s CEO and Co-Founder, Jasmine Eskenzi, one of the leading voices in sensehacking worldwide.