Since joining Eskenzi PR as an Account Executive, Dylan has dived headfirst into the world of cybersecurity PR with a drive to provide for clients in the best way possible. Working across a range of accounts, Dylan prioritises intentional placements, finding the best fits for organisations to have their voices heard.
Known for an interest in the cutting edge, Dylan is always finding new ways to push Eskenzi PR into the future of technology. An expert in social media, he worked for a highly regarded skateboarding magazine as an Online Media Manager, heralding him as an adept copywriter, analytics reader, and trend predictor.
When he is offline, you can find him running his electronic music event, flying through the city on his bike, or getting stuck into his newest hobby. As an English Literature graduate, he loves to practise his writing skills and read historical fiction.
Dagmar Schulz
Dagmar has been in the world of PR for over 25 years and has worked with Eskenzi for over 10 years. Dagmar has focused on Cybersecurity right from the beginning, which happened by chance and has since become a lifelong obsession. In her work, Dagmar is a master at balancing the needs of a client with what the media need for a good story. Dagmar has worked on both the vendor-side and now on the agency side for a host of Eskenzi clients like Synopsys (Black Duck now), Cato Networks, JFrog (Vdoo), One Identity and Thales eSecurity, as well as for regional brands in renewable energies, OT Security and Critical infrastructure.
In the last couple of years, Dagmar has included AI-related communication strategies and content creation in her work and pitches, covering the ethical implications of algorithms as well. In her spare time, she takes care of her ever-growing 4-paws team members and works in the field of dance and movement therapy on a voluntary basis.
Sydney Drayton
Based in Salem, Massachusetts, Sydney brings a strong background of hospitality management, event planning, and public relations to Eskenzi. As an account lead, Sydney is responsible for managing clients’ needs on a daily basis, advising on media strategies and relations, and preparing clients for upcoming press opportunities.
When Sydney is not working, she enjoys skiing, sailing, reading, and spending time with her husband and three cats.
Katrielle Soussana
Based on the East Coast, Katrielle is responsible for driving US media activity, crafting thought leadership articles, coordinating awards, and thinking up creative campaigns for her clients.
Highly versed in digital skills, Katrielle also supports with video editing and designing graphics for both Eskenzi and our global clients. When not focusing on PR, she enjoys spending her time cooking, reading, and dreaming of her next travel destination!
Tila Pacheco
Driven by her passion for media relations, Tila has a solid track record of securing substantial coverage for clients to help them achieve their public relations goals. With a career spanning over 25 years, she has collaborated with businesses across diverse sectors, such as cybersecurity, retail technology, customer experience, and financial services.
In her role as Head of U.S. PR, Tila manages accounts for cybersecurity clients, overseeing the entire spectrum from strategic development to writing, awards management and media relations. Her expertise lies in orchestrating comprehensive PR strategies that elevate her clients’ visibility in the dynamic media landscape. Her established relationships with technology, business, consumer and vertical industry media has consistently led to successful, meaningful results for clients, including breaking news, trade, business and feature story media coverage.
In her free time, Tila enjoys working out, reading and spending time with her family, including her two Exotic Short-Haired cats.
Tara Antoni
Tara is an experienced Account Manager with three years in PR. She’s passionate about helping clients succeed and has a talent for building strong relationships with the press, analysts, and the cybersecurity community. As the driving force behind our annual IT Security Analyst & CISO Forum, Tara is committed to bringing people together and creating meaningful industry connections.
Known for her meticulous organisation and love of numbers, Tara blends analytical insight with standout service, delivering clear, impactful reporting that keeps clients informed of their PR progress. Her infectious energy and big personality make her a natural collaborator, while her commitment to keeping cybersecurity clients happy is evident in everything she does.
Whether she’s creating precision-crafted spreadsheets or helping to drive new business initiatives across the company, Tara is always focused on impact and progress. When she’s not busy delivering results for clients, she’s off exploring the world, reading the latest Metro horoscope and rush hour crush, or wandering the aisles of Costco like it’s her own personal theme park.
Charley Nash
Charley is an Account Manager at Eskenzi with over three years of PR experience. As the driving force behind Eskenzi’s Most Inspiring Women in Cyber Awards, Charley is really passionate about bolstering diversity in cyber. Charley’s aim is to find, uplift and celebrate women in the industry, not because or despite the fact that they are women but because they are doing incredible things – and not talking about them enough! She is also passionate about wellbeing and mental health in cyber, pioneering industry initiatives like The IT Security Guru’s Cyber Mindfulness Corner, the first of its kind, to support professionals through times of burnout and stress.
Charley is an ideas person and always up for a creative brainstorm. She likes to remind everyone that there are ‘no bad ideas in a brainstorm!’ Above all, she loves live music, schnauzers and Barnet’s local cuisine. She’s also in charge of the office Spotify, for better or worse – if you’re nice she’ll give you the link to the office ‘Blend’.
Beth Smith
Beth has been at Eskenzi since 2013! She’s a Senior Account Director who’s exceptional at creative campaigns, event management and survey brainstorming. She heads up most of the awards events that Eskenzi powers, including the Security Serious Unsung Heroes Awards, European Cybersecurity Blogger Awards and helps champion the Most Inspiring Women in Cyber Awards. Beth is almost always in the office (sometimes with her dog, Murphy, a Wheaten Terrier) and thrives on creating excellent relationships with clients to get the best press coverage for them that really resonates.
Beth loves most music, though her favourite band ever is Led Zeppelin and she lives for trips to the beach, especially in Cornwall, where she spends her summers with her family. An avid reader, crocheter and, more recently, netballer, Beth hails from Michigan in the US, but has lived in the UK for over two decades.
Melanie Johnson-Holliday
With over 18 years of experience in PR & Marketing, Melanie has progressed through the agency ranks from junior account executive to account director, worked in-house as Head of PR & Marketing, and is now part of the Eskenzi family, bringing together everything she has learnt.
Her career has focused on B2B technology with a stint in the consumer tech industry, which has led her to work with brands such as Kaspersky, Airbus, Moonpig and most recently aql. Melanie enjoys nothing more than creating campaigns and stories to drive brand awareness to help organisations grow and achieve their goals.
Outside making stars of her clients, Melanie loves walking her dogs around the Yorkshire countryside, talking about Airedale Terriers (and a Shih Tzu), crocheting and listening to BBC Six Music.
Neil Stinchcombe
As a cofounder of Eskenzi PR, Neil has lead PR, Marketing and Social Media for clients in the following sectors: Information Security, Big Data, Mobile, Broadcast, Telecoms, Storage and Electronics. Neil is also on the UK Advisory Board for ISSA, the Conservative Technology Forum and the White Hat Ball.
In the PR Week Most Rated Agencies by the journalists Neil was described as “Always fast off the mark and helpful”, “A man with a real drive for excellence in PR”, “No shrinking violet and his determination in ensuring his clients are at the top of the agenda is excellent.”
Prior to becoming a director with Eskenzi PR, Neil who is also an ACMA, was the European Financial Director and MD of the French subsidiary of software development company Datawatch Inc. As a result, he brings a unique first-hand view of working in the IT market. He has also worked on corporate strategy, reporting directly to board level at NASDAQ (Datawatch) and London Stock Exchange quoted companies (Tate & Lyle plc and WPP plc, where he also held divisional Financial Director roles).
When Neil isn’t working overtime for his clients, checking the books and overseeing the computer systems he is an advanced practitioner in NLP so able to calm the office during times of stress!
Neil is also Chairman of the White Hat Ball, a fantastic charity event that brings security professionals together to raise money for NSPCC’s Childline. To learn more about the White Hat Ball, click here
Lara Joseph
Lara has worked in PR, marketing, and communications for almost 30 years and has been a valued member of the Eskenzi PR team for over 13 years. Despite the best efforts of headhunters, she’s not going anywhere! As a Senior Director, Lara is renowned for her tenacity, media savvy, and uncanny ability to secure national press, TV, and radio coverage for her clients on a near-daily basis. Often dubbed the “media relations queen,” she has a sixth sense for breaking news and excels at jumping on stories as they unfold. Loved by clients for her energy, creativity, and no-limits approach, Lara is not only brilliant at generating original, attention-grabbing ideas but also at shaping overarching PR strategies that elevate and clarify her clients’ messaging across every platform.
Outside of work, Lara leads an extraordinary life off-grid in remote West Wales, where she lives halfway up a mountain with her partner, son, dog, and five cats (three of whom came with the property) on a smallholding complete with four acres of private woodlands and two private lakes. A devoted reader with a soft spot for post-apocalyptic fiction and a passion for heavy metal, she brings the same intensity to her personal interests as she does to her professional life.
Yvonne Eskenzi
Director and Founder of Eskenzi PR – Was there life before Eskenzi PR? it was her time at News International Exhibitions launching massive consumer shows that gave her the imputus to start her own business with her first client being Reed Exhibitions the owners of Infosecurity who took her on for her golden touch at turning any new show she worked on into a success. It didn’t take long before the cybersecurity industry came knocking on her door to turn them into household names too, and so Eskenzi became known as “The Cyber-Security PR agency”. Helping more than 300 clients over the years, Yvonne has been described in PR Week as “the matriarch of technology PR – what Yvonne doesn’t know about PR or her security clients cannot be categorised,” they said. With one journalist quoted as saying “If you could clone Yvonne and her team then you could invade China”
Yvonne had her proudest moment this year when the agency received the Queen’s Awards for Enterprise for outstanding achievement in Export, which is the highest accolade a British company can receive. Yvonne and Neil were both invited to Buckingham Palace to receive their award.
When Yvonne’s not being a “PR professional” she’s usually renovating a house, designing the interiors, making pottery very badly and most importantly eating and drinking with her family and friends or travelling to far flung places. And of course she’s been known to have “no carbs before Marbs”, so she can hang out and behave very badly with her girlfriends.