Infosecurity 2026 – Getting the Most PR Out of It!

It’s been 31 years since I first started going to Infosecurity – not as a visitor but as the official Cybersecurity PR agency, it was my first client and the reason I ended up in cybersecurity – and I’ve never missed a show since.    In essence I think it’s fair to say I’ve seen a lot of good and bad when it comes to exhibiting so I thought I’d jot down a few dos and don’ts about how to get through 3 days of Infosecurity as both an exhibitor and a visitor.

As a Exhibitor at Infosecurity 2026 here is how you can get the most out of being there:

1. Take the time to brief everyone who is participating on the stand – make sure they know the sales pitch, the company messaging and mantra.
2. Have clear signage that tells the visitors exactly what you do – and have sales material that’s clear and precise.
3. Invest in good give-aways – if people are walking around with your branding at the show and after it that’s got to be worth its weight in gold.
4. Between now and then, all emails and social media posts should have details of your stand/booth number and an invite to come and see you.
5. Don’t over crowd the stand – make sure there are spaces to greet people and welcome them in.
6. Always smile and be open to every visitor, often it’s the straggly, odd looking chaps who end up being the influencer and buyer.
7. Never pack up early, take it from someone who used to collect testimonials from exhibitors, time and time again people would tell me it was in the last 5 minutes that they’d make their best deal.
8. Don’t eat on the stand and never leave it unmanned.
9. Dress appropriately, ideally everyone should be nicely branded with your logo, with clean clothes provided for all three days, or get people to wear similar clothing that looks smart and professional.
10. Take regular  breaks so you can freshen up and recharge your batteries.

Finally, there is nothing worse when you approach a stand and you’re ignored.  If you are engaged in a discussion with someone else but see someone waiting in the wings, politely acknowledge them and ask if they have time to wait until you’re finished talking.

As a visitor to Infosecurity here are some things to consider:

• Do your homework before you get there and find out who’ll be there – Don’t aimlessly wander around the show check out the exhibitor list first, almost memorise the floor plan so you plan your route around the exhibition floor – even contact them beforehand and schedule a meeting.
• Be inspired – Are there any talks you want to attend, as you may need to register online and early.  Ciaran Martin, ex head of GCHQ will kick off the proceedings followed by some cool other talks on the Mind of a Spy; the State of the Nation; as well as cool topics on Quantum, AI, Deep Fakes, alongside workshops and meet-ups for Women in Cybersecurity.
• Get LinkedIn happy – Shout about your attendance at the show via LinkedIn, make people aware you’re there for some serious networking and allow people to directly message you to meet up.
• Happy Hours – Infosec is not just about what happens during the day, check out the Infosecurity website to find out what is going on in the evenings. If you like a Happy Hour, then you’re in for a treat as at 3.30pm on Wednesday 21st there’s numerous taking place on various stands.
• Free events – Check these out online, as these are worth going to if you are into networking with the cybersecurity community such as influencers, analysts, press, educators, On Tuesday night (20 June ‘23) @Eskenzi PR will be hosting the must attend European Cybersecurity Blogger Awards 2023 – it’s completely free and you’ll meet lots of influential industry bloggers – plus drinks are on the house thanks to @Keeper Security and @Knowbe4.
• Meet the media – If you’ve got something to say and want to tell the media then visit the press office, but be sure to remember that if you launch your news at the show it’ll be difficult to get noticed. At Eskenzi we always schedule our client’s news the week before Infosec or just after, never ever during the show.
• Spread the love – If there is something at the show that’s taken your fancy, something new you think could change the world or simply or someone who has opened your eyes to what’s coming next – then share it with other visitors via social media – your insight could possibly benefit others.
• Visit other areas – There are some great areas to sniff out if you’re on the search for new things including Resilience workshops, AI and Cloud Security, a start-up zone and even a zone for leaders.
• Women in Cybersecurity – If you’re a woman in cyber and want to meet your peers, then the annual Women in Cybersecurity networking event at Infosecurity Europe is happening everyday with lots of very cool indepth talks and meet-ups.
• Plan quality time – Statistically day two is the busiest – followed by day one and the third day  is very quiet – so if you’re after quality time with exhibitors head to the show on day three and you’ll definitely get more time, but don’t forgot Thursday closes at 4pm so it’s a very short day.
• Go incognito – If you don’t want to be noticed turn your badge around – or if you do wear corporate clothing.

For more information either about Infosecurity 2026 or any issues relating to Cybersecurity PR please check back here regularly or visit our Contact page to fine more ways to get in touch.