B2B Public Relations Campaigns with OOMPH!
Since 1995, we’ve come up with hundreds of impactful and dynamic B2B PR campaigns that help our clients reach their target markets.
We’re proud to have created the ‘Billion Dollar Club’ – a growing list of over 15 IPOs and 25 acquisitions involving Eskenzi PR clients – who we’ve helped build into billion dollar companies.
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Years
Eskenzi has been trusted by the global cybersecurity analyst community for over a quarter of a century.
Hot NEWS
WHY CHOOSE US
Expertise in B2B and Tech PR
With nearly three decades of experience, Eskenzi PR excels in delivering effective PR for B2B and tech companies.
Our deep understanding of technology and B2B markets allows us to address the unique challenges and opportunities in these sectors.
At Eskenzi, we craft bespoke PR campaigns that align with our clients’ business objectives. By leveraging targeted media relations, thought leadership content, and digital marketing strategies, we maximize impact and drive growth.
Our dynamic approach ensures each campaign is tailored to enhance brand visibility, build credibility, and support business growth for tech and B2B companies.
Comprehensive PR Strategies
As the leading public relations marketing agency in the cybersecurity and technology sector, Eskenzi has mastered the art of developing comprehensive PR strategies to get our clients noticed in the media.
Our unique approach to PR helps us deliver impactful results, helping our clients achieve their business goals and stand out in a competitive market.
Proven Success in PR Campaigns
At Eskenzi, when it comes to successful PR campaigns and case studies – the proof is in the pudding! Over the years, Eskenzi PR has executed numerous successful PR campaigns, resulting in significant media coverage, enhanced brand visibility, and substantial business growth for its clients.
Creative Campaign
On 15th October 2021, it was officially announced that Eskenzi PR, along with KnowBe4 and OneLogin, had set the Guinness World Record for the Most Views of a Cyber Security Lesson Video on YouTube in 24 hours.
This global campaign was widely covered in both the UK and the US, featuring in Bloomberg and receiving blanket trade coverage in The CyberWire, AiThority Magazine, IT Security Guru, Vigilance Security Magazine, TechRound, Infosecurity Magazine, Bloomberg, and BetaNews.
It was a highly successful and creative campaign that pushed the boundaries of cybersecurity PR, and all vendors involved were delighted with the outcome.
Customer Announcement
Our client, Cato Networks, wanted to showcase their partnership with Carlsberg. We helped them achieve this by drafting a customer announcement and pitching it proactively to the cybersecurity trade and tech media. This resulted in significant tier 1 coverage in SC Magazine, Intelligent CIO, and Technology Magazine.
With 30 years of experience under our belt, Eskenzi PR has become the leading B2B integrated marketing PR agency.
At Eskenzi PR, we are renowned for our knowledge in the cybersecurity and technology sector; we take business public relations seriously. Our deep expertise in the tech sector, combined with our ability to deliver integrated PR and marketing strategies, has established us as a leading firm dedicated to enhancing your brand’s visibility and reputation.
Our unique PR approach has guided over 25 companies through IPOs and secured coverage for our clients in nearly every national and trade publication.
We recognize that your spokespeople are industry thought leaders. Our experienced PR experts, well-versed in tech and cyber, engage as peers to build your brand and reflect that authority.
OUR SERVICES
Rapid Response
Each morning, our dedicated team scans all news platforms for relevant breaking stories of the day, allowing our clients to provide commentary and receive great coverage.
As an established public relations company, we have built great relationships with the media, and as a result, journalists often come to us with commentary opportunities for our clients.
This proactive approach not only enhances brand awareness but also keeps your company relevant and top-of-mind in your industry, fostering ongoing engagement with stakeholders and potential customers.
Thought Leadership
Thought leadership articles are a powerful tool for establishing authority in the cybersecurity and tech sectors.
By regularly offering valuable insights and solutions to industry challenges, thought leaders build trust and credibility with customers and stakeholders.
This recognition not only boosts visibility and influence but also creates new opportunities for partnerships and growth within the industry.
Media Training
Eskenzi PR offers a range of media training services to help our clients feel confident when communicating with the press.
Media training is key in preparing your spokespeople for effective communication by equipping them with the skills and confidence to handle interviews, press conferences, and media interactions.
Media training ensures that your spokespeople can convey key messages clearly, stay on message, and enhance their ability to influence public perception and media coverage positively.
Media Relations
Eskenzi excels in media relations through our deep industry knowledge and extensive network of media contacts.
We craft compelling press releases, develop targeted media pitches, and organise press events to highlight our clients’ expertise.
By fostering strong relationships with journalists and providing timely, newsworthy story angles, we secure high-quality press coverage. For instance, during a recent EMEA event in the UK, we arranged 13 media briefings for Cato Networks with top UK outlets, including The Daily Telegraph, Forbes, and Raconteur.
Reputation Management
Reputation management is crucial for B2B and tech companies, where success hinges on trust and credibility.
At Eskenzi, we specialise in safeguarding and enhancing your company’s reputation through strategic B2B public relations.
We utilise industry-leading tools to track, monitor, and report on brand mentions across social media, online, and print media platforms. Combined with our deep expertise and extensive experience in engaging with the press and key stakeholders, we ensure your reputation is well-protected and positively reinforced.
Press Interviews
Eskenzi PR excels in securing media opportunities for B2B and tech companies, facilitating both virtual and in-person interviews with the press.
We craft compelling pitches and develop specialized media lists to target relevant journalists with newsworthy angles and expert insights from our clients.
Securing press interviews is a core strength of ours, crucial for helping clients build and nurture relationships with journalists and lay a solid foundation for future collaborations. The team is dedicated to fostering ongoing media engagement and visibility for our clients.
Analyst Briefings
As a specialized cybersecurity and technology PR firm, Eskenzi has spent over two decades cultivating robust relationships with industry analysts.
This experience allows us to secure valuable briefings for our clients. We provide comprehensive support and expertise to ensure these briefings are as effective as possible.
We’ve also developed ‘The Perfect Analyst Briefing Guide’ (link to document) to further assist our clients in maximizing their briefing outcomes.
Additionally, we host the annual IT Security Analyst & CISO Forum, now entering its 18th year. This event offers B2B and tech vendors the opportunity to engage with 10 industry analysts and X CISOs over two days.
Surveys
At Eskenzi, we know that surveys are a great coverage generator and play an important role in generating new campaign ideas and top-tier coverage.
The unique and relevant findings from these surveys can be used to craft compelling narratives and pitch stories that capture media interest. This data-driven approach not only enhances the campaign’s credibility but also increases the likelihood of widespread media coverage and audience engagement.
With our decades of experience, we know how to craft survey questions that generate results that will attract the media’s attention.
News & Blogs
UK Cyber Flywheel – why we must think big is best in the UK to rival other start-up nations!
“Eskenzi consistently delivered effective coverage and impact, which helped us build momentum at a critical stage of our growth.”
Edgard Capdevielle
“Through Eskenzi’s efforts, Cato became a brand name in the crowded SASE space.”
Dave Greenfield
“Eskenzi don’t just respond to the news; they partner with us to actively drive our message to the market.”
Valerie Baccei
“Eskenzi don’t just respond to the news; they partner with us to actively drive our message to the market.”
Black Duck
“Eskenzi PR is our “golden standard” that we measure all our other agencies against.”
KnowBe4
“Eskenzi PR crushes it every single day.”
Cybereason
“The Eskenzi team is very creative in their approach and has expanded their capabilities beyond just PR.”
Tripwire
“I was looking for some help and there was only one place to go.”