Carpet bomb emails are something the PR industry is unfortunately, renowned for. It is hard to strike a balance – you want to get your clients’ news out there in the most efficient way possible, so email tends to be the answer. But when you have a lot of clients in the same space, that can add up to a lot of emails.
Our clients sometimes want to comment on the same things and some even have offerings that overlap. This is often a good thing, because it means that we can give journalists richer content on the same topic. One client might have one opinion on a certain topic whilst another might have another view – so we can still pitch both to the press, creating a nice story for the journalist plus coverage for 2 or more clients at once. It also means that we have communicate and coordinate as a whole agency as to what news we’re sending out to whom and more importantly, when we’re sending it out. By default, it encourages teamwork.
We were delighted to receive the following note from a journalist we work quite closely with:
“Incidentally, you guys are brilliant. One of the most aggressive PR agencies I deal with when it comes to sending out e-mails but there is useful stuff in it so I don’t mind at all. Probably the best PR outfit I deal with, to be honest.”
So there you have it – you can have both high quality AND quantity – as long as you’re keeping content relevant to your audience.