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ESET start the week in The Metro and end on The BBC!

By October 17, 2014No Comments

high five


ESET had its best week ever of coverage in the middle of October, which even kept them busy on Saturday night..

ESET started the week with the release of their research on lost mobile phones in London cabs. ESET surveyed 300 London black cab drivers and discovered that they find an average of around eight forgotten phones each year, with around half not secured by any type of pin code or other means, leaving private data vulnerable. Their findings were published in The Metro, The Evening Standard, The Sun and was even discussed on TalkSport Radio!

Later that week it was revealed that hackers were going to publish 200,000 stolen Snapchat images. Spotting the story at an early stage, the Eskenzi team sent it over to ESET who provided comment on how the attack worked and what the user could do. The BBC got in touch wanting an interview straight away, and subsequent coverage included the Saturday news at 6pm on Channel 4, BBC Radio 5 live and The Register.

Overall a great week for ESET as a result of both creative PR campaign and proactively joining the current security conversations.