Cybersecurity PR that puts you in the spotlight

Eskenzi PR B2B Public Relations Campaigns with OOMPH!

We live and breathe CYBERSECURITY PR, infusing creativity, energy and passion into communications to make you the star of the show.

With teams across the UK, US, France, Germany and Asia, we’re on top of every media opportunity across every time zone to give you the best coverage possible.

Join the ‘Billion Dollar Club’, a growing list of over 15 IPOs and 20 acquisitions involving Eskenzi PR clients.

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With over three decades of experience since our founding in 1995, we excel in creating impactful and dynamic B2B content that gets you on the front pages.

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Why choose us?

A Top PR Agency

At Eskenzi PR, we believe we do this better than any other public relations agency, being the only agency dedicated to cybersecurity PR.

To us, cybersecurity PR is a specialised branch of public relations and marketing tailored for cybersecurity vendors. We harness the best-in-class platforms, technologies, and people to craft your stories, monitor for coverage, and evaluate your growth in this highly competitive industry. Our mission is to enhance your brand reputation and increase your online presence, help you engage with your target audience, and amplify overall visibility.

Companies of all sizes have partnered with Eskenzi PR, from startups to established cybersecurity vendors, and all have seen elevated brand awareness, customer relationships strengthened, increase in web traffic and boosted sales.

With a presence in the U.K., US, Singapore, Australia,  France, and Germany no time zone is left unmanned, and no media opportunity is missed.

We are internationally recognised as being one of the top public relations agencies that specialise in cybersecurity, having been awarded the prestigious Queen’s Award for our services.

Our focus and dedication to enhancing brand awareness and visibility have seen us partner with some of the world’s largest cybersecurity companies, which have led to acquisitions or IPOs with valuations in the billions.

Everything we do is driven by a strong business focus, with the primary goal of raising awareness for your brand and technology.

We integrate with your public relations and marketing teams with the aim of helping your company sell more products and services, build a trusted brand, and ultimately meet the overall company objectives.

At Eskenzi PR, we have a host of services to choose from:

At Eskenzi PR, we have created a winning formula for clients who demand and expect the best results. Such is our confidence in our ability to deliver, we even guarantee that you will see positive increases in metrics that matter the most to you whether that be press coverage or share of voice against your key competitors.

And we have the stats to back it up.

In 2023, 89% of our clients were either first or second in share of voice against their key competitors and, combined, we secured over 4000 pieces of top-tier coverage.

To date, we have worked with over 200 cybersecurity vendors growing their brand and expanding their reputation around the world. Just some of our successful partnerships include Varonis, Tenable, Cylance, Fortify, Trusteer, Lookout, Runecast, Edgescan, HelpSystems, OpenDNS, NuData, AT&T Cybersecurity, Janrain, PhishMe, Venafi, OneLogin, Axiad, JFrog, PerimeterX, RiskLens, Imperva, DomainTools, Dragos, FireMon, Red Canary, Panorays, Vdoo, Armis, Obrela Security, Talion, and One Identity.

Eskenzi PR is also more than just a PR agency; it and is deeply rooted within the cybersecurity community. With our close ties within the industry, we can provide numerous networking opportunities for your company through a host of renowned events that we organise like the European Cybersecurity Blogger Awards, Most Inspiring Women in Cyber Awards, Security Serious Week, IT Security Analyst & CISO Forum, as well as being founders of the highly regarded news site itsecurityguru.org.

We are also huge campaigners for the NSPCC charity, and through our support with the White Hat Ball, together, we have helped raise over £2,000,000 to date!

When a story breaks, the press consistently turn to Eskenzi for expert commentary

It’s the reason why Eskenzi clients are featured in the media every week! We live and breathe cybersecurity, and because of our extensive media connections, Eskenzi is recognised as the leading cybersecurity PR agency that can always provide unmatched experts from the industry.

Using our recipe for success, Eskenzi has a proven track record in turning cybersecurity start-ups into household names, having started at the beginning with AlienVault, Fortify, Tufin, CyberArk, Websense, and Nozomi Networks, to name a few. We take pride in establishing globally recognised names by producing top-quality content that is original, intelligent, creative, and resonates with many peoplethe masses.

Our team of cybersecurity PR experts will manage your media relations by creating compelling and imaginative PR strategies that guarantee your company coverage – it’s how we’ve maintained a 94% retention rate with our clients staying with us for an average of 7 years.

FAQs

Cybersecurity PR is the art of crafting and conveying the right messages to shape a positive image for cybersecurity startups, companies, and initiatives. It’s all about managing how information about cyber threats, security solutions, and technological innovations reaches and resonates with the public, ensuring these entities are seen as trustworthy guardians in the digital realm.

PR plays a vital role for cybersecurity firms, acting as the bridge to trust and credibility with their audience. Through clever PR strategies, these companies can enlighten the public about cyber threats and the necessity of robust security measures. Additionally, it helps them stand out in a crowded market and skillfully handle crisis communication during breaches or attacks, turning potential disasters into opportunities to reinforce their reliability.
A powerful cybersecurity PR strategy weaves together a clear messaging framework, precise audience targeting, proactive media outreach, compelling content marketing, vibrant social media engagement, robust crisis communication planning, and thorough measurement of PR impact. Customising this strategy to align with the unique needs and goals of the cybersecurity vendor is essential for success.
Thought leadership is key to positioning a company or initiative as a trailblazer in the cybersecurity realm. By sharing valuable insights, emerging trends, and forward-thinking predictions, they can influence industry conversations. This leadership is demonstrated through research publications, opinion articles, keynote speeches, and active participation in industry panels.

The success of cybersecurity PR campaigns can be gauged by a variety of metrics including media coverage, social media engagement levels, website traffic and share of voice against key competitors. Continuously analysing these metrics and refining strategies accordingly is essential for ongoing success.

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