Brief the analyst community the right way
Briefing key analysts in the cybersecurity space is a fantastic way to build up brand recognition and third party advocacy for your company.
We ensure our clients are top of mind with key industry analysts when they’re speaking to their customers.
Let us show you how a dedicated analyst relations strategy can boost your brand strategy today and ask us about our annual IT Security Analyst & CISO Forum – 2 events rolled into one!
0 +
Years
Eskenzi has been trusted by the global cybersecurity analyst community for over a quarter of a century.
Hot NEWS
What Is Analyst Relations?
Engaging key analysts in cybersecurity is essential for building third-party advocacy for your company and products.
Incorporating technology analyst engagement into your PR strategy is crucial, as B2B tech analysts significantly influence end-user purchasing decisions. It’s vital for these analysts to have a well-informed perspective on your company and its cybersecurity solutions.
Analysts, deeply entrenched in the industry, can provide valuable insights on your company’s future roadmap, emerging trends, effective messaging, and potential new market opportunities. Their expert counsel can be instrumental in refining and advancing your strategic initiatives.
Why Do You Need It?
The primary goal of B2B analyst relations is to establish and maintain connections with leading industry experts in your technology sector.
This ensures they thoroughly understand and appreciate your technology solutions, allowing them to accurately advise their clients about your offerings.
By engaging with these influential analysts, your company and its products gain inclusion in pivotal industry reports covering your technology space. Such reports are highly regarded by both private and public sector organizations, helping them make informed technology purchasing decisions.
How We Can Help?
As a dedicated technology PR and analyst relations agency, Eskenzi PR can assist companies at all stages of their growth journey in engaging with the most important analysts for their technology sector.
This might include:
- Setting introductory meetings with analysts and maintaining a regular cadence of catch-up meetings
- Organising product demos for industry analysts
- Keeping the key experts in your space up to date with company and product news
- Advise on which analyst reports are integral to your comms strategy and work to be included in them
FAQs
What are some quick tips when it comes to briefing an analyst?
Be prepared with a slide deck that is clear and concise with customer references and quotes. As well as giving your company’s spiel, also be prepared to listen and ask the analyst questions – often this can be vital insight into the market which can help guide product strategies.
I’m not sure my company has the time to pursue a dedicated analyst relations program, what do you suggest?
Eskenzi has organised the IT Security Analyst & CISO Forum, a two-day event in which you can brief ten of the industry’s most important analysts – a whole year’s worth – in one day. Day two consists of a CISO roundtable to hear from some of the UK’s top CISOs on their cybersecurity challenges. Get in touch to find out more!
Boost your brand strategy today with our proven track record
At Eskenzi PR, we have created a winning formula for clients who demand and expect the best results.
Such is our confidence in our ability to deliver, we even guarantee that you will see positive increases in metrics that matter the most to you whether that be press coverage or share of voice against your key competitors.
And we have the stats to back it up.
In 2023, 89% of our clients were either first or second in share of voice against their key competitors and, combined, we secured over 4000 pieces of top-tier coverage.
News & Blogs
UK Cyber Flywheel – why we must think big is best in the UK to rival other start-up nations!
“Eskenzi consistently delivered effective coverage and impact, which helped us build momentum at a critical stage of our growth.”
Edgard Capdevielle
“Through Eskenzi’s efforts, Cato became a brand name in the crowded SASE space.”
Dave Greenfield
“Eskenzi don’t just respond to the news; they partner with us to actively drive our message to the market.”
Valerie Baccei
“Eskenzi don’t just respond to the news; they partner with us to actively drive our message to the market.”
Black Duck
“Eskenzi PR is our “golden standard” that we measure all our other agencies against.”
KnowBe4
“Eskenzi PR crushes it every single day.”
Cybereason
“The Eskenzi team is very creative in their approach and has expanded their capabilities beyond just PR.”
Tripwire
“I was looking for some help and there was only one place to go.”