How to Succeed at Cybersecurity Award Season: 5 Top Tips
Corporate awards are a controversial topic. While they are something which many companies strive for, many insiders in the comms and marketing […]
How to write a good speaking submission
A speaking submission is a notoriously tricky piece of writing to perfect for a public relations professional. In the security space, it […]
How to master the Analyst Briefing – From the Analysts themselves
The benefit of briefing an analyst is twofold: As they play an important role in influencing a buyer’s purchasing decision, it is […]
How to Win at Customer Case Studies
Understandably, many elements of cybersecurity within a business are often kept secretive to not allow any sensitive information to get into the […]
How to succeed at Rapid Response in 10 Steps
One of the most successful methods for cybersecurity companies, and a mainstay of PR activity at Eskenzi, is the rapid response process. […]
How to Write a Press Release
Press releases are crucial for any business, but more so for cybersecurity vendors because they help build trust, credibility, and visibility in […]
Introducing: The Eskenzi PR “How To” Guides
The received wisdom around PR is that everyone considers themselves experts in the subject. Any PR professional will tell you that it […]