What Makes a Successful Cybersecurity PR Spokesperson?
There is no shortage of smart people in the cybersecurity industry. Engineers who can reverse-engineer malware in their sleep, researchers who have […]
Cybersecurity PR in Summer: Why Coverage Never Slows
Every year, the same assumption creeps in around late May: PR goes quiet over summer. Journalists are on leave, news desks slow […]
How Do You Go About Choosing The Right PR Agency?
By Yvonne Eskenzi, Founder of Eskenzi PR I’ve been running Eskenzi PR for over 30 years and in that time had around […]
UK Cyber Flywheel – why we must think big is best in the UK to rival other start-up nations!
Yvonne Eskenzi, Co-Founder of Eskenzi PR, writes about her experience of this year’s UK Cyber Flywheel. The event was held on the […]
A Rookie’s Guide to the Cybersecurity World
Hi, I’m Peyton! It’s nice to meet you. As my time at Eskenzi PR & Marketing comes to an end, I’ve found […]
Intern Insights: Reflecting on six wonderful weeks with Eskenzi PR
As my internship with Eskenzi PR comes to a close, I am happy to share my reflections on my growth and learning […]
How to Win at Pitching: Key Strategies for Success in both Media Pitches and New Business
Pitching, regardless of what you are pitching, is a heady brew of art and science. While there are some prescriptive elements which […]
How to Win at Webinars
Webinars have become a key tool in modern marketing, enabling businesses to engage with their audience, showcase expertise, and build trust without […]
How to Win With National Media
Eskenzi PR has a strong long standing relationship with the national press having achieved coverage in the BBC, Press Association, Wall Street […]
How to Win at Media Relations
Media relations can make or break your brand. Whether you’re a startup looking to get noticed or an established cybersecurity brand aiming […]
What Makes a Story Newsworthy?
In the dynamic realm of journalism, where information flows ceaselessly, capturing our fleeting attention is no small feat. Amid the myriad events […]
Introducing: The Eskenzi PR “How To” Guides
The received wisdom around PR is that everyone considers themselves experts in the subject. Any PR professional will tell you that it […]