Exorcise the Jargon: A Halloween Cybersecurity PR Guide
With Halloween just days away, the ghouls are out. But nothing sends a shiver down a security journalist’s spine quite like a […]
How Cybersecurity PR Builds Trust with Journalists
In last week’s blog, we explored why community matters for cybersecurity PR professionals and the value of immersing ourselves in the cybersecurity […]
Why Community Matters for Cybersecurity PR Professionals
Community is at the heart of everything we do at Eskenzi PR, instinctively. It may seem strange that, as a cybersecurity PR […]
What Makes a Successful Cybersecurity PR Spokesperson?
There is no shortage of smart people in the cybersecurity industry. Engineers who can reverse-engineer malware in their sleep, researchers who have […]
Cybersecurity PR in Summer: Why Coverage Never Slows
Every year, the same assumption creeps in around late May: PR goes quiet over summer. Journalists are on leave, news desks slow […]
Cybersecurity PR: Turning Technical Founders into Trusted Thought Leaders
A few weeks ago, I had the absolute pleasure of running a cybersecurity PR and communications workshop alongside my Eskenzi colleague, Beth, […]
Cybersecurity – The Importance of PR
Ask ten people what a PR campaign is, and you’ll get ten different answers. Some will say it’s getting into the press. […]
Reddit & Discord: The Community Channels You Can’t Ignore
Security professionals aren’t on LinkedIn waiting for your press release. They’re on Reddit debating threat intel and in Discord servers sharing real-time […]
Noise to Notoriety: Key Lessons on Choosing the Right PR Agency in Cybersecurity
Choosing a PR agency is such an important moment in any cyber vendor’s existence. In a market crowded with tens of thousands […]
How Do You Go About Choosing The Right PR Agency?
By Yvonne Eskenzi, Founder of Eskenzi PR I’ve been running Eskenzi PR for over 30 years and in that time had around […]
UK Cyber Flywheel – why we must think big is best in the UK to rival other start-up nations!
Yvonne Eskenzi, Co-Founder of Eskenzi PR, writes about her experience of this year’s UK Cyber Flywheel. The event was held on the […]
A Rookie’s Guide to the Cybersecurity World
Hi, I’m Peyton! It’s nice to meet you. As my time at Eskenzi PR & Marketing comes to an end, I’ve found […]