Cybersecurity – The Importance of PR
Ask ten people what a PR campaign is, and you’ll get ten different answers. Some will say it’s getting into the press. […]
The PR Spring Clean – it’s never too late!
It’s that time of year again (or it might be a little late now, who knows), when the little lambs are dancing […]
How Do You Go About Choosing The Right PR Agency?
By Yvonne Eskenzi, Founder of Eskenzi PR I’ve been running Eskenzi PR for over 30 years and in that time had around […]
How to Win at Webinars
Webinars have become a key tool in modern marketing, enabling businesses to engage with their audience, showcase expertise, and build trust without […]
How to Get Media Coverage for Your Tech Startup
Securing media coverage for your tech startup can help you build brand awareness, drive business development, get in front of prospective investors, […]
How Tech Companies Can Build Brand Awareness
According to research conducted by LinkedIn and Professor John Dawes of the Ehrenberg-Bass Institute, only 5% of B2B buyers are in the […]
Eskenzi PR International Series – How to get APAC PR right?
Welcome to the latest edition of the Eskenzi PR International Series as we journey around the world speaking with our esteemed colleagues […]
How to get the most out of your trade show presence: guidance from Infosecurity Magazine, Omdia, Former Cyberwire Editor, and Eskenzi PR
The Eskenzi PR team recently sat down for a lively, entertaining, and frank discussion with leading journalists and analysts on both sides […]
Cybersecurity goes to Hollywood – an Eskenzi PR review of Argylle and Beekeeper
While Oppenheimer may have dominated last night’s Oscars, two other recent films piqued the attention of the Eskenzi team thanks to their […]
Meet Eskenzi PR International Series – How to succeed with French PR
France, along with the UK and Germany, is viewed as one of the top three European markets for cybersecurity companies looking to […]
How to do successful tech PR in the DACH region – tips from Eskenzi PR’s DACH lead
Having operated in DACH (Germany, Austria, and Switzerland) for over 16 years, we’ve seen first-hand how successful PR in the region can […]
A Guide to the Increasingly Difficult Trade Media Landscape
Like most industries, cybersecurity companies covet space in the trade media. In an industry where security incidents or discoveries are revealed through […]