The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Will we ever learn?
Every day we hear about another data breach, more and more it is becoming a common headline for personal data...
What is a messaging session and why is it important
Often when we engage clients in messaging workshops they are not convinced of why they should be spending their time...
How to Win in PR
For the first time ever, we decided to run a PR, Analyst, Press and Social Media Masterclass at Infosecurity Europe....
Another Hack another Day – today it’s M&S, Mothercare, Lacoste and Marriott Hotels
As I was waiting to fill up my car this morning I was reading the headlines of all the newspapers...
RSA hack – a lesson in how not to handle a PR disaster!
I’ve been doing PR for the IT security industry for 16 years and there has never been such a major...
PR must teach marketing directors why social media matters
Marketing and PR have always been restless bedfellows. However, I never thought a permanent removal from the bed would be...
In the Wake of the WikiLeaks Wave
Tell someone that you work in information security and the usual response might be something like: “Oh really? That’s…interesting…” The...
Enter Martha Lane Fox….
At last we have a female role model in the world of technology in the shape of the feisty blonde...
Phew budget over with….
As I write this fully aware that the media and internet is buzzing with analysis and opinions on the “budget...
An exodus to Linked In?
From Facebook to Linked In – A Slow but Steady Cross Over A journalist friend of mine recently started his...
Who creates the magic dust that makes iPads so special?
The New Apple iPad The much heralded Apple iPad finally arrived in the UK today and was met with great...
As the lyrics of a well known song suggest, “Come on, come on, let’s work together”
Navigating Westminster’s Recently Unchartered Waters So, we finally have a new Prime Minster and, some may say, an unexpected Deputy...