Cybersecurity PR Meets Marketing: Eskenzi PR & Bora Partner
Why Cybersecurity PR and Marketing Work Better Together
For cybersecurity companies, having a great product is only half the battle. Building trust, establishing credibility and reaching the right buyers requires a coordinated approach that combines cybersecurity PR with strategic marketing.
That is why Eskenzi PR and Bora Cybersecurity Marketing have joined forces to offer a fully integrated programme designed specifically for cybersecurity vendors. Together, we combine world-class public relations with expert cybersecurity marketing to help organisations increase visibility, strengthen credibility and generate high-quality leads.
In fact, we’re running a limited time offer this summer to make the most out of tight budgets and maximise investments.
More than cybersecurity PR
Many organisations treat PR and marketing as separate activities. In reality, the strongest results come when they work together – and we can prove it!
While cybersecurity PR builds awareness through trusted media coverage, thought leadership and analyst engagement, marketing ensures those messages continue working across owned channels, social media and lead generation campaigns.
The combined Eskenzi PR and Bora package brings these disciplines together through original research, expert-led content, media outreach and multi-channel promotion. Rather than creating content that disappears after publication, businesses benefit from assets that continue to deliver value long after launch.
Thought leadership that builds authority
Today’s cybersecurity buyers are looking for expertise, not hard sales pitches. Our joint programme starts with a crowd-sourced research report featuring interviews with respected cybersecurity experts. The findings will be transformed into multiple blogs, social media posts and media stories, allowing organisations to make the most of a single piece of research across multiple channels.
This approach helps brands become recognised voices within the cybersecurity industry while creating content that supports SEO, GEO, social engagement and lead generation simultaneously.
Trusted by the cybersecurity industry
Eskenzi PR has spent decades specialising exclusively in cybersecurity PR, building relationships with the journalists, analysts and influencers that matter most. Bora Cybersecurity Marketing complements that expertise with a strong track record in content marketing, digital strategy and demand generation. As the agency behind Information Security Buzz, Bora has helped create one of the cybersecurity industry’s most respected platforms for expert insight, giving vendors another powerful way to demonstrate their expertise and contribute to the conversations shaping the sector.
Similarly, Eskenzi PR has grown the IT Security Guru into one of the UK’s leading cybersecurity news publications, delivering breaking industry news, product announcements and expert analysis to thousands of security professionals.
Together, The IT Security Guru and Information Security Buzz have become trusted destinations for cybersecurity professionals, journalists and technology buyers alike. They reflect the depth of expertise across both agencies as well as provide clients with additional opportunities to amplify thought leadership, engage influential audiences and strengthen their presence within the cybersecurity community.
A complete cybersecurity communications programme
By combining Bora’s cybersecurity marketing expertise with Eskenzi PR’s reputation as one of the world’s leading specialist cybersecurity PR agencies, organisations gain access to a communications programme that delivers measurable business value.
From research reports and thought leadership to media relations, social content and commentary opportunities, every element is designed to reinforce the others. The result is greater visibility, stronger credibility, improved search performance and more meaningful conversations with prospective customers.
If your organisation is looking to stand out in a crowded cybersecurity market, combining cybersecurity PR with strategic marketing is no longer a nice-to-have. It is one of the most effective ways to build authority, earn trust and accelerate growth.
To find out more and take advantage of the summer programme, please get in touch: hello@eskenzipr.com