The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
5 Secrets of Success for Breaking into Germany
Like it or loathe it – no European PR strategy is complete without Germany. As expected, Germans tend to approach...
How to PR your next event
How to PR your next event How many events have you booked this year? I remember the day that Reed...
SEO sounds grea…
SEO sounds great – but what does it actually mean for marketers? This is our little bit of input on...
The Olympics are Coming
Cybersecurity During the Upcoming Olympics With less than six months now until the games come to town, it seems every...
A newbie’s view on IT Security
After completing a Geography Degree at the University of Manchester, I would not have imagined I would be working in...
Will we ever learn?
Every day we hear about another data breach, more and more it is becoming a common headline for personal data...
What is a messaging session and why is it important
Often when we engage clients in messaging workshops they are not convinced of why they should be spending their time...
How to Win in PR
For the first time ever, we decided to run a PR, Analyst, Press and Social Media Masterclass at Infosecurity Europe....
Another Hack another Day – today it’s M&S, Mothercare, Lacoste and Marriott Hotels
As I was waiting to fill up my car this morning I was reading the headlines of all the newspapers...
RSA hack – a lesson in how not to handle a PR disaster!
I’ve been doing PR for the IT security industry for 16 years and there has never been such a major...
PR must teach marketing directors why social media matters
Marketing and PR have always been restless bedfellows. However, I never thought a permanent removal from the bed would be...
In the Wake of the WikiLeaks Wave
Tell someone that you work in information security and the usual response might be something like: “Oh really? That’s…interesting…” The...